Managing with Carrots: Using Recognition to Attract and Retain the Best Peopleby Chester Elton
"There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years--about people being 'our most valuable asset'--has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success. Go figure."
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