Table of Contents
P Getting to Know Pinterest: What It Is and What It Does 2
What Is Pinterest? 4
How Pinterest Got Started 5
Who’s Using Pinterest? 6
What Do People Pin? 6
Should You Be Interested in Pinterest? 7
1 Signing Up for a Pinterest Account 10
Soliciting an Invitation 12
Requesting an Invitation 12
Sending an Invitation 13
Creating a Pinterest Account 14
Signing Up with a Facebook Account 14
Signing Up with a Twitter Account 16
Telling Pinterest More About Yourself 16
2 Navigating Pinterest 18
Logging Into and Out of Pinterest 20
Logging Into Pinterest 20
Logging Out of Pinterest 21
Getting to Know the Pinterest Interface 21
Understanding the Menu Bar 22
Using the Menu Bar 23
Getting Help 24
Viewing Pinterest’s Help System 24
Reading the Pinterest Blog 25
3 Browsing and Searching for Pinteresting Items 26
Browsing Pinterest .28
Browsing Pinterest’s Home Page 28
Browsing Pinterest by Category 30
Searching Pinterest 30
Conducting a Search by Topic 31
Conducting a Search for a Pinterest User 32
Viewing a Pin 33
Clicking a Pin 34
Reporting a Pin 36
4 Following (and Unfollowing) Others on Pinterest 38
Understanding Following 40
Finding and Following Friends 41
Finding Facebook Friends to Follow 41
Searching for Friends to Follow 43
Searching for People Who Make Interesting Posts 44
Inviting Friends to Follow via Email 45
How to Follow—or Unfollow—a Friend 46
Following a Friend 46
Following the Contents of a Pinboard 47
Unfollowing a Friend 48
Unfollowing a Pinboard 49
5 Creating and Managing Pinboards 50
Understanding Pinboards 52
Viewing Pinboards 53
Viewing Friends’ Pinboards 53
Viewing Your Pinboards 54
Creating New Pinboards 54
Creating a Pinboard 55
Editing and Deleting Pinboards 56
Rearranging Pinboards 56
Renaming a Pinboard 57
Editing a Board’s Description and Category 58
Deleting a Pinboard 59
Deleting Pins on a Pinboard 60
Selecting a Cover for a Pinboard 61
6 Pinning to Pinterest 62
Understanding Pins 64
Pinning from the Pinterest Site 64
Creating a Pin 65
Pinning from Your Web Browser 66
Adding a Pin It Button to Internet Explorer 66
Adding a Pin It Button to Google Chrome 68
Pinning with the Pin It Button 69
Uploading a Pin from Your Computer 70
Uploading an Image to Pin 71
7 Pinning and Playing Videos 72
Understanding Video Pins 74
Pinning a Video 74
How to Pin a YouTube Video 74
Viewing Pinned Videos 75
Searching for Videos on Pinterest 76
Browsing for Videos on Pinterest 77
Viewing a Pinned Video 78
8 Finding Interesting Things to Pin 80
What—and Why—Do People Pin on Pinterest? 82
Pinning Visually Interesting Items 85
Pinning Text,Visually 86
Pinning Inspirational Items 87
Pinning Humorous Items 88
Pinning Lifestyle Items 89
Pinning Things You Want to Do—and Places You Want to Go 89
Pinning Gift Ideas 90
9 Liking, Repinning, and Commenting 92
Liking Pins You Like 94
Liking a Pin 94
Viewing the Pins You Like 95
Repinning a Favorite Pin 96
Pinning an Item from Its Thumbnail 96
Pinning an Item from the Pin Page 97
Commenting on a Pin 98
Leaving a Comment in Thumbnail View 98
Leaving a Comment on the Pin Page 99
Using Hashtags and Mentions 99
Adding a Hashtag to a Pin 100
Viewing Similar Pins via Hashtag 101
Recommending a Pin to Another User 101
10 Viewing and Editing Your Pinterest Activity 102
Viewing Your Pinterest Activity 104
Viewing Your Boards 104
Viewing Your Pins 105
Viewing Your Likes 106
Editing and Deleting Pins 107
Editing Information About a Pin 107
Deleting a Pin 108
11 Sharing Pins to Facebook and Twitter 110
Sharing Pins via Facebook 112
Linking Your Pinterest and Facebook Accounts 112
Adding Pinterest to Your Facebook Timeline 114
Liking a Pin on Facebook 115
Sharing Pins via Twitter 116
Linking Your Pinterest and Twitter Accounts 116
Tweeting a New Pin to Twitter 117
Tweeting an Existing Pin 118
Sharing Pins with Non-Pinterest Users via Email 118
Sharing a Pin via Email 119
12 Learning Pinterest Etiquette 120
The Right Ways to Pin 122
It’s Okay to Repin 122
Always Pin from the Original Source 122
Always Pin from a Blog Post’s Permalink 124
Always Write a Good Description 125
Always Use #Hashtags 126
Always Be Nice 126
Pinning Your Own Stuff 126
Pin Your Personal Pictures 127
Pin Stuff You Create 128
Pin Items You’re Selling 128
Don’t Just Pin Your Own Stuff 130
What Not to Pin 130
Don’t Pin from a Google Image Search 130
Don’t Change the Link Address 131
Don’t Copy and Paste a Pin’s Description 132
Don’t Pin Things That Are Private 133
Don’t Pin Inappropriate Images 133
13 Using Pinterest on Your iPhone 136
Signing Into Your Pinterest Account 137
Logging In 138
Logging Out 139
Viewing Pins 139
Browsing Pins from People You Follow 140
Browsing Pins by Category 141
Liking, Repinning, and Commenting on a Pin 141
Liking a Pin 142
Repinning a Pin 142
Commenting on a Pin 143
Saving a Pinned Image to Your Camera Roll 143
Sharing a Pin 144
Sharing via Facebook 144
Sharing via Twitter 145
Sharing via Email 146
Viewing Your Pins and Activity 146
Viewing Your Boards and Pins 147
Viewing Your Recent Activity 148
Pinning from Your iPhone 148
Installing the Pin It Bookmarklet 149
Pinning from a Web Page 152
Pinning with the iPhone Camera 153
Pinning an Existing Photo from Your iPhone 155
14 Adding Pin It Buttons to Your Website or Blog 158
Adding a Pin It Button to a Blog or Web Page 160
Adding a Follow Button to Your Website or Blog 162
Embedding a Pin on Your Blog or Web Page 163
Keeping People from Pinning Your Website Content 165
15 Promoting Yourself on Pinterest 166
Using Pinterest for Self-Promotion 168
Pump Up Your Pinterest Profile 168
Include Links to Your Website, Blog, and Social Network Profiles 169
Pin Steadily 170
Pin from Many Sources 170
Think of Your Followers 170
Let Your Pins Reflect Your Personality 171
Look for “Pinnable” Images 171
Pin Videos 172
Pin on the Go 172
Pin Personal Pictures 173
Pin from Your Blog or Website 174
Describe Your Pins 174
Create Different Boards for Different Activities 175
Devise Interesting Names for Your Boards 175
Promoting Your Pinterest Presence 176
Participate in the Pinterest Community 176
Repin 177
Use Hashtags and Keywords 177
Integrate Pinterest into Your Other Social Media 178
Integrate Pinterest into Your Blog or Website 178
Make Your Activity Visible to Search Engines 179
16 Finding Gifts on Pinterest 180
Browsing for Gifts 182
Pinning Gift Items 184
17 Using Pinterest for Sharing and Collaboration 186
Managing Collaborative Pinboards 188
Creating a Collaborative Board 188
Making an Existing Board Collaborative 189
Adding Collaborators to a Board 190
Deleting Collaborators from a Board 191
Taking a Collaborative Board Private 192
Sharing Group Information on Pinterest 193
Sharing Research 193
Sharing Business Information 194
Sharing Classroom Information 195
Collaborating with Pinterest 197
Collaborating on Business Projects 197
Collaborating on School Projects 198
18 Using Pinterest for Scrapbooking 200
Creating Your Own Picture Scrapbooks on Pinterest 202
Following Other Scrapbookers for Inspiration 204
19 Using Pinterest for Photographers 208
Is Pinterest Good or Bad for Photographers? 210
Why Some Photographers Are Wary of Pinterest 210
Are These Concerns Justified? 212
Potential Benefits to Photographers 216
Should You Pin Your Photographs? 217
Sharing Your Photographs on Pinterest 218
Pinning Your Photos 218
Organizing Your Pinboards 220
How Wedding Photographers Can Take Advantage of Pinterest 221
Following Other Photographers for Inspiration 222
20 Using Pinterest for Bloggers 224
Why Pinterest Is Important for Your Blog 226
Connecting Your Blog to Pinterest 226
Use Consistent Profiles 226
Add a Pinterest Follow Button to Your Blog 227
Add Pin It Buttons to Individual Blog Posts 227
Link to Your Blog from Your Pinterest Profile 228
Sharing Blog Posts and Pictures on Pinterest 228
Pinning Images from Your Blog 228
Using a Pinterest Board as a Blog Roll 229
Using Pins in Your Blog Posts 230
How to Get Your Blog Posts Pinned—and Repinned 231
Creating Pinnable Posts 231
Making It Easy to Pin 231
Discovering What Others Have Pinned from Your Blog 231
21 Using Pinterest to Market Your Business 232
Should You Use Pinterest to Promote Your Business? 234
How Businesses Are Using Pinterest Today 235
What Can You Use Pinterest For? 235
What Types of Businesses Do Well on Pinterest? 236
Getting Your Business Started on Pinterest 239
Establish a Pinterest Account for Your Company or Brand 240
Write a Promotional Profile 240
Use Your Company Logo or Product Photo for Your Profile Picture 240
Link Back to Your Company Website and Other Social Network Accounts 241
Add a Pinterest Follow Button to Your Website 241
Create Interesting and Appropriate Pinboards 241
Start Pinning! 242
Tips for More Effective Marketing with Pinterest 243
Post More Than Just Product Photos 243
Create User-Focused Boards 243
Create an About Us Board 245
Connect Socially 245
Set Up Collaborative Pinboards 245
Encourage Customer Pins 246
Keep Adding New Boards 246
Become a Source of Industry News and Info 247
Use Keywords and Hashtags 247
Remember the Images 247
Pin Videos as Well as Pictures 247
Let Your Staff Pin 248
Add Prices to Your Pins 248
Measuring Your Success 249
22 Managing Your Pinterest Account 252
Editing Your Profile Information 254
Adding or Changing Your Profile Picture 255
Changing Your Account Password 256
Turning Off Pinterest’s Email Notifications 257
Hiding Your Pinterest Profile from Google and Other Search Engines 259
Deleting Your Pinterest Account 260
Index 261
