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Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin
     

Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

5.0 1
by David Taylor
 

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and

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Never Mind the Sizzle...Where's the Sausage: Branding based on substance not spin 0 out of 5 based on 0 ratings. 0 reviews.