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Observing the User Experience: A Practitioner's Guide to User Research
     

Observing the User Experience: A Practitioner's Guide to User Research

by Elizabeth Goodman, Mike Kuniavsky, Andrea Moed
 

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Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an

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