In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
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Purpose: The Starting Point of Great Companies
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
Nikos Mourkogiannis is a senior partner at Panthea, an elite leadership consulting firm providing advice to Chairmen and CEOs of top companies around the world. He is also senior executive advisor on leadership to Booz Allen Hamilton. Nikos helped create the Harvard Law School Center on Negotiations with Roger Fisher, author of the business bestseller Getting to Yes. He has worked on some of the most complex and important business deals of the last thirty years, with some of the most influential leaders in international business and government. He lives in London.
Table of Contents
Acknowledgments ix Foreword Roger Fisher xiii What Is Purpose? Introducing Purpose 3 The Real Value of Purpose 23 What Purpose Is Not 45 Great Stories of Purpose Tom Watson's Passion for Discovery 59 Warren Buffett and the Excellence of Financial Artistry 67 Sam Walton's Altruistic Commitment to the Customer 77 The Heroic Purpose of Henry Ford and Siegmund Warburg 89 How Purpose Builds Greatness Purpose and Morale 113 Purpose and Innovation 127 Purpose and Competitive Advantage 137 Purpose and Leadership 149 Epilogue: Purpose in Action 173 Panthea and Booz Allen Hamilton: Our Proposition 197 50 Key Points 203 Notes 209 Critical Bibliography 217 Index 247
