Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact / Edition 1

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact / Edition 1

by Sarah J. Tracy
ISBN-10:
140519202X
ISBN-13:
9781405192026
Pub. Date:
01/04/2013
Publisher:
Wiley
ISBN-10:
140519202X
ISBN-13:
9781405192026
Pub. Date:
01/04/2013
Publisher:
Wiley
Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact / Edition 1

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact / Edition 1

by Sarah J. Tracy
$62.25 Current price is , Original price is $62.25. You
$62.25 
  • SHIP THIS ITEM
    Temporarily Out of Stock Online
  • PICK UP IN STORE
    Check Availability at Nearby Stores
$44.83  $62.25 Save 28% Current price is $44.83, Original price is $62.25. You Save 28%.
  • SHIP THIS ITEM

    Temporarily Out of Stock Online

    Please check back later for updated availability.

    Note: Access code and/or supplemental material are not guaranteed to be included with used textbook.

Temporarily Out of Stock Online


Overview

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theoretical underpinnings and practical conduct of qualitative methodology. Along with providing clear and concise guidance on how to design and theoretically ground research studies, write up proposals, and navigate institutional review boards, qualitative methodology expert Sarah J. Tracy also offers invaluable tips for recruiting participants, practicing fieldwork, and conducting interviews and focus groups.

Easy-to-follow steps are provided for iterative data analysis, describing in detail how to move between theory and data in primary, secondary, and advanced coding cycles, and in doing so, make meaning from mounds of data. Finally, the book provides insight on multiple ways to write and represent qualitative research for the greatest scholarly and social impact. Featuring an engaging writing style, in-depth examples from the author’s own practice and a variety of topic areas, and a wealth of supplemental materials to enhance clarity, Qualitative Research Methods is an essential resource for novice and experienced researchers alike. A comprehensive companion website with sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets will be available upon publication at www.wiley.com/go/tracy.


Product Details

ISBN-13: 9781405192026
Publisher: Wiley
Publication date: 01/04/2013
Edition description: Older Edition
Pages: 368
Product dimensions: 9.60(w) x 7.40(h) x 0.70(d)

About the Author

SARAH J. TRACY is Professor of Human Communication, Arizona State University-Tempe, and an internationally recognized expert on qualitative research methods. She has contributed more than 75 essays to publications such as Qualitative Inquiry, Communication Monographs, and Management Communication Quarterly, and developed the renowned “eight big tent model” for high quality qualitative research.

Read an Excerpt

Click to read or download

Table of Contents

Prologue: Is this book for me?

Chapter 1: Developing Contextual Research that Matters

Chapter 2: Entering the Conversation of Qualitative Research

Chapter 3: Paradigmatic Reflections and Theoretical Foundations

Chapter 4: Fieldwork and Fieldplay: Negotiating Access and Exploring the Scene

Chapter 5: Proposal Writing: Explaining Your Research to Institutional Review Boards, Instructors, Supervisory Committees, and Funding Agencies

Chapter 6: Field Roles, Fieldnotes, and Field Focus

Chapter 7: Interview Planning and Design: Sampling, Recruiting, and Questioning

Chapter 8: Interview Practice: Embodied, Mediated, and Focus Group Approaches

Chapter 9: Data Analysis Basics: A Pragmatic Iterative Approach

Chapter 10: Advanced Data Analysis: The Art and Magic of Interpretation

Chapter 11: Qualitative Quality: Creating a Credible, Ethical, Significant Study

Chapter 12: Writing Part 1: The Nuts and Bolts of Qualitative Tales

Chapter 13: Writing Part 2: Drafting, Polishing, and Publishing

Chapter 14: Qualitative Methodology Matters: Exiting and Communicating Impact

Appendix A: Fieldnote

Appendix B: Focus Group Guide

Appendix C: Interview Transcription Excerpts

References

Index

What People are Saying About This

From the Publisher

“Sarah Tracy has crafted an arresting and energetic field guide for those undertaking qualitative work in a wide variety of research areas. Comprehensive and eclectic yet full of solid tips and engaging examples. A good read for the experienced qualitative researcher and a most practical and thoughtful one for the uninitiated.”
- John Van Maanen, Erwin H. Schell Professor of Organization Studies, MIT

“I can’t wait to teach qualitative methods again, just so I can use Sarah Tracy’s well-researched, readable, and comprehensive book. Rarely has a text so successfully connected personal experience with engaging and storied plotlines, practical advice, and conceptual and analytic development.    Perfect for demonstrating the value of all approaches, it’s a winner in every way. Those in Communication—all fields really—are in for a real treat!”
- Carolyn Ellis, University of South Florida

From the B&N Reads Blog

Customer Reviews