Sample From The Book:

The Cover Letter
Your Sneak Preview Movie Trailer
So there it is, your entire life up to this point summed up onto one little page A4 sized page, that‟s all the shot you got, fail to knock their socks off and they‟ll just move on to the next cover letter on the pile.
It‟s true how little regard recruiters and employers give the stacks of resumes they receive on a daily basis. It gets to the point where every piece of paper begins to look like the rest, but not yours, you‟re going to stand out from the bunch and get them to take notice, enough so that it will leave them wanting to know more.
Most people simply don‟t know how to go about this whole process and are frustrated when they are met with rejection letter after rejection letter. They don‟t realize that the difference between getting the job and losing out to the next person could be a simple as making a minor change. We‟re going to learn about some of the things that employers look for that will make your cover letter jump out and grab them by the eyeballs.

Table of Contents
A Brief Word ............................................................................................................. 5
Introduction .............................................................................................................. 7
The Cover Letter – Your Sneak Preview Movie Trailer .......................................... 9
You Only Have 8 Seconds ..................................................................................... 11
Top 10 Rules For Writing Cover Letters That Kill The Competition .................. 15
Passion And Enthusiasm ............................................................................... 15
Know Who You‟re Writing To......................................................................... 16
To the Point ................................................................................................... 18
Don‟t Lie ........................................................................................................ 20
Keeping It Simple .......................................................................................... 20
Short „n Sweet ............................................................................................... 21
Tone .............................................................................................................. 22
Trial By Typo ................................................................................................. 22
Attention To Detail ......................................................................................... 23
Change Your Strategy ................................................................................... 24
Know Thyself – What Your Potential Employer Is Looking For ......................... 26
The Science Behind Building The Ultimate Cover Letter ................................... 41
Building A Cover Letter With An Unfair Advantage Over
The Competition ..................................................................................................... 49
How To Give Your Cover Letter The Rock Star Treatment ........................... 49
7 Power Openers To Come Out Swinging With ................................................... 52
Words To Avoid ...................................................................................................... 54
A Word About Fonts .............................................................................................. 58
The Letter Types..................................................................................................... 59
Snail Mail Letter And Email Response For Advertized
Vacancy Letter ............................................................................................... 59
The Take The Bull By The Horns Cover Letter .............................................. 60
The Thank You Letter .................................................................................... 61
The Follow Up Letter ..................................................................................... 63
Your Plan Of Attack – Putting It All Into Action ................................................... 64
Cover Letter Checklist And Little Extras To Remember ..................................... 65