Running your own business can be a daunting, challenging and sometimes stressful experience, but also one of the most rewarding. This book expertly guides you through the principles of running a successful business. Crammed with practical advice - from assessing pro's and cons, to motivating yourself and adopting effective practices, it will prove invaluable as you tackle one of the biggest adventures of your life

NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.


AUTHOR INSIGHTS

Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.


TEST YOURSELF

Tests in the book and online to keep track of your progress.


EXTEND YOUR KNOWLEDGE

Extra online articles at www.teachyourself.com to give you a richer understanding of running your own business.


FIVE THINGS TO REMEMBER

Quick refreshers to help you remember the key facts.


TRY THIS

Innovative exercises illustrate what you've learnt and how to use it.