Companies often spend a lot of time and money on planning and executing exhibitions, so it is important to maximise the returns on the investment.
Unfortunately, all too often there are examples of employees on the exhibition stands who do not have the desired body language and the necessary enthusiasm.
One of the major errors many companies make is the lack of follow-up after the show. This book gives advice on the planning and execution of exhibitions, along with tips and tricks about the process, from start to finish.
About the Author:
Robert Jakobsen is founder of www.Salgskurser.info and www.magicofsales.com.
Robert teaches sales techniques and methodologies, including selling at shows, negotiating techniques, presentation techniques and the use of Neurolinguistic programming (NLP) in sales. Robert is the author of the book NLP in selling (in English) as well as co-author of a Danish textbook of sales.

Chapter 1: Marketing
Chapter 2: Planning
Chapter 3: At the Exhibition
Chapter 4: Manning / Staff
Chapter 5: Tips, Tricks and Secrets
Chapter 6: Follow-up