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The Averaged American: Surveys, Citizens, and the Making of a Mass Public
     

The Averaged American: Surveys, Citizens, and the Making of a Mass Public

by Sarah E. Igo
 

Americans today "know" that a majority of the population supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data-now woven into our social fabric-became common currency only in the last century. Sarah Igo tells the story, for the first time, of how opinion

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