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The Cluetrain Manifesto: The End of Business as Usual
     

The Cluetrain Manifesto: The End of Business as Usual

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by Rick Levine
 

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The Cluetrain Manifesto burst onto the scene in March of 1999 with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. Soon, executives across the country were lining up to sign the manifesto. This is

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