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The Culture of Big Data
     

The Culture of Big Data

by Mike Barlow
 

Technology does not exist in a vacuum. In the same way that a plant needs water and nourishment to grow, technology needs people and process to thrive and succeed. Culture (i.e., people and process) is integral and critical to the success of any new technology deployment or implementation.

Big data is not just a technology phenomenon. It has a cultural

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