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The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
     

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

by Gary Schwartz
 

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"A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become

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