The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buyby Gary Schwartz
"A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become/b>/i>
Most Helpful Customer Reviews
See all customer reviews