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The Long Tail: Why the Future of Business Is Selling Less of More
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The Long Tail: Why the Future of Business Is Selling Less of More

3.2 233
by Chris Anderson
 

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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of

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The Long Tail: Why the Future of Business Is Selling Less of More 3.2 out of 5 based on 0 ratings. 233 reviews.
stugood More than 1 year ago
The long tail is a thorough research study. I found it to be a facinating look into the future. Very well written and relative to all of those who are interested in how the internet has changed the way we view the worlds economy.
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