The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Marketby John Zagula
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?
During their years at Microsoft, John Zagula and Richard Tong answered such questions so
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