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The Network Challenge (Chapter 2): Creating Experience: Competitive Advantage in the Age of Networks
     

The Network Challenge (Chapter 2): Creating Experience: Competitive Advantage in the Age of Networks

by C. K. Prahalad
 

The locus of innovation is shifting from the firm to the network. In contrast to developing standalone products, innovators are drawing together networks that deliver a personalized, co-created experience to the customer. This chapter describes a model in which nodal firms link communities of customers with communities of prequalified vendors. It examines cases

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