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The Power of a Positive No: Save the Deal Save the Relationship and Still Say No
     

The Power of a Positive No: Save the Deal Save the Relationship and Still Say No

by William Ury
 

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No is perhaps the most important and certainly the most powerful word in the language. Every day we find ourselves in situations where we need to say No–to people at work, at home, and in our communities–because No is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us.

But as we all know, the wrong

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