The Secret To Getting Listed At The Top Of Search Enginesby Alexandra Saieh
. achieve top listings
. gain visibility
. maintain your top listings
Written for the web site owner, free from excessive technical jargon.
The Secret to Getting Listed at the Top of Search Engines will instruct you, step by step, in optimizing your web site to achieve top listings
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As most contemporary authors, as well as actors, designers, and other ambitious and savvy professionals and amateurs in other fields have learned, one has to have an effective Internet presence, in most cases a website, to hope to compete in their field. Saieh provides a to-the-point, experienced handbook for how to get rated near the top of web search engines such as Google or Yahoo. This is all important considering that keyword searches with these search engines often turn up tens of thousands of responses. Some of what is found in Saieh's handbook is in other books on the broad, multifaceted subject of websites. But Saieh goes beyond the cursory material found in most of these, so that her book is more useful. She not only says what is necessary to be listed at or near the top of search engine listings, but also explains in nontechnical language how the search engines work so one understands the reason for this. Saieh assumes the reader is already convinced of the incomparable importance of having a website to establish one's identity in the field of one's choice, further one's career, sell one's product or services, or communicate one's message. Going beyond this, she also assumes nearly every reader will already have a website. So she does not spend time on trying to persuade one of the importance of a website, nor on how to get one up and running. She focuses sharply on getting one's website to stand out with the search engines once one understands the importance of a site and puts the effort into creating one. Leading up to her main topic of search-engine listings, she does go over the elements of a good--i. e., effective, productive--website and research one should do to ensure such a site. In the style of the handbook the work is intended to be, each chapter ends with a bulleted listing of 'Action Steps to Take' highlighting the to-do and how-to parts of the respective chapter. Getting listed highly in search engine results is not the only aim in trying to make a website work: Keeping a high listing is an ongoing aim and the author covers this as well. Saieh is a website consultant with a specialization in search-engine optimization research and methodology with a decade of experience. Stellar Image is the name of her business. Many artists, writers, marketers, etc., will find her compact, informative manual invaluable in being effective in the highly-competitive and ever-growing world of the Internet.
I recommend this book to anyone trying to improve their search engine rank. As a website owner, I quickly learned that I needed to optimize since I wasn't getting the amount of traffic I desired. I decided to try the process myself before going to an SEO company and found this book to be indispensable. Not only could I understand the information, I was able to achieve a first page rank on Google.