The Truth About Creating Brands People Loveby Brian D. Till
Pub. Date: 10/24/2008
Publisher: FT Press
Branding: secrets revealed, best practices explained, pitfalls exposed!
• The truth about positioning brands and developing brand meaning
• The truth about brands as corporate profit drivers
• The truth about advertising, pricing, segmentation, and more
Simply the best thinking
the truth and nothing but/b>/b>/i>
Most Helpful Customer Reviews
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This book peals back the secrets of how to make great brands. Filled with countless real life examples, it's an easy read. A great primer for the marketer just starting out or for the established manager who thinks he knows it all.
Brian Till and Donna Heckler have done a masterful job of uncovering the secrets of creating and sustaining brands people love in a short, concise and valuable manner. This book has insightful observations for all marketers from the person new to the marketing discipline to the experienced marketer, or business executive. The 51 ¿truths¿ offer up positive steps for the stewards of brands, as well as the pitfalls to avoid that diminish the value of brands. This is one to add to your reading list!
Very insightful book with serious "aha!" moments. I recommend this book for marketing professionals as a brush up on the fundamentals, but especially for the decision makers in any organization that think marketing is just conventional wisdom: Well, think again and read this book.