×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The Truth About Creating Brands People Love
  • Alternative view 1 of The Truth About Creating Brands People Love
  • Alternative view 2 of The Truth About Creating Brands People Love
     

The Truth About Creating Brands People Love

5.0 3
by Brian D. Till
 

See All Formats & Editions

ISBN-10: 0137128169

ISBN-13: 9780137128167

Pub. Date: 10/24/2008

Publisher: FT Press

Branding: secrets revealed, best practices explained, pitfalls exposed!

• The truth about positioning brands and developing brand meaning

• The truth about brands as corporate profit drivers

• The truth about advertising, pricing, segmentation, and more

Simply the best thinking

the truth and nothing but

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

The Truth About Creating Brands People Love 5 out of 5 based on 0 ratings. 3 reviews.
MPKravitz More than 1 year ago
This book peals back the secrets of how to make great brands. Filled with countless real life examples, it's an easy read. A great primer for the marketer just starting out or for the established manager who thinks he knows it all.
Maurice-StL More than 1 year ago
Brian Till and Donna Heckler have done a masterful job of uncovering the secrets of creating and sustaining brands people love in a short, concise and valuable manner. This book has insightful observations for all marketers from the person new to the marketing discipline to the experienced marketer, or business executive. The 51 ¿truths¿ offer up positive steps for the stewards of brands, as well as the pitfalls to avoid that diminish the value of brands. This is one to add to your reading list!
BradJFP More than 1 year ago
Very insightful book with serious "aha!" moments. I recommend this book for marketing professionals as a brush up on the fundamentals, but especially for the decision makers in any organization that think marketing is just conventional wisdom: Well, think again and read this book.