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Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
     

Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth

by Chris Zook
 

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Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them

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