Advertising - Media & Media Planning

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  1. Media Selling: Television, Print, Internet, Radio  
  2. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying  
  3. Cybermarketing 2e  

    Cybermarketing 2e: 2nd Edition (8/25/2000)

    Publisher: Taylor & Francis

    Format BN.comUsed/New from
    Paperback $72.95 $2.25
  4. Research in Media Promotion  

    Research in Media Promotion (8/1/2000)

    List Price $125.00

    Publisher: Taylor & Francis

    Format BN.comUsed/New from
    Hardcover $93.75 (Save 25%) $12.97
  5. Body Panic  

    Body Panic (2/1/2009)

    Publisher: New York University Press

    Format BN.comUsed/New from
    Hardcover $85.00 $82.59
  6. Paying for Broadcasting: The Handbook (11/6/1992)

    Publisher: Taylor & Francis

    Format BN.comUsed/New from
    Paperback $91.95 $2.93
  7. The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines  
  8. Harvesting Minds (9/30/1996)

    Publisher: ABC-CLIO, Incorporated

    Format BN.comUsed/New from
    Hardcover $91.95 $1.99
  9. Audience Economics: Media Institutions and the Audience Marketplace (9/18/2003)

    List Price $99.00

    Publisher: Perseus (for Columbia University Press)

    Format BN.comUsed/New from
    Hardcover $95.04 (Save 4%) $6.50
  10. Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students  
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