Product management

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  1. Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
    Rules for Revolutionaries: The...Guy Kawasaki
    Paperback $11.48
  2. Selling the Dream: How to Promote Your Product, Company, or Ideas and Make a Difference Using Everyday Evangelism
    Selling the Dream: How to...Guy Kawasaki
    Paperback $11.92
  3. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
    Eating the Big Fish: How...Adam Morgan
    Hardcover $20.64
  4. The McGraw-Hill 36-Hour Course Product Development  
    The McGraw-Hill 36-Hour Course...Andrea Belz
    NOOK Book $11.60
  5. Brand Vision: How to Energize Your Team to Drive Business Growth
    Brand Vision: How to Energize...David Taylor
    Hardcover $38.08
  6. Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences  
    Overpromise and Overdeliver:...Rick Barrera
    NOOK Book $18.99
  7. Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
    Think Two Products Ahead:...Ben Mack
    Hardcover $18.84
  8. Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy  
    Stopwatch Marketing: Take...John Rosen
    NOOK Book $5.99
  9. Brand Gym - A Programme of Six Workouts to Boost Brand and Business Performance
    Brand Gym - A Programme of Six...David Taylor
    Hardcover $41.84
  10. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands  
    The Luxury Strategy: Break the...Jean-Noel Kapferer
    Hardcover $40.95
    NOOK Book $39.96
  11. Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
    Building the Brand-Driven...David A. Aaker
    Hardcover $20.76
  12. Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
    Building the Brand-Driven...David A. Aaker
    Hardcover $20.76
  13. Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
    Balanced Brand: How to Balance...John Foley
    Hardcover $29.95
  14. The Power of Product Platforms  
    The Power of Product PlatformsMarc H. Meyer
    Paperback $17.10
    NOOK Book $13.83
  15. The Design of Things to Come: How Ordinary People Create Extraordinary Products (paperback)
    The Design of Things to Come:...Craig M. Vogel
    Paperback $33.84
  16. From Concept to Consumer: How to Turn Ideas Into Money
    From Concept to Consumer: How...Phil Baker
    Hardcover $16.55
    NOOK Book $13.74
  17. The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes  
    The Hero and the Outlaw:...Margaret Mark
    Hardcover $16.11
  18. The Product Manager's Handbook  
    The Product Manager's HandbookLinda Gorchels
    NOOK Book $34.17
  19. Creative Product Design: A Practical Guide to Requirements Capture Management
    Creative Product Design: A...Margaret Bruce
    Hardcover $81.60
  20. The McGraw-Hill 36-Hour Course Product Development
    The McGraw-Hill 36-Hour Course...Andrea Belz
    Paperback $12.52
  21. Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality
    Revolutionizing Product...Steven C. Wheelwright
    Paperback $16.90
  22. The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development  
    The Lean Machine: How...Dantar P. Oosterwal
    NOOK Book $15.37
  23. Project Management in New Product Development  
    Project Management in New...Bruce Barkley
    Hardcover $46.49
  24. Innovation Management and New Product Development
    Innovation Management and New...Paul Trott
    Paperback $100.22
  25. Subject to Change: Creating Great Products and Services for an Uncertain World  
    Subject to Change: Creating...Peter Merholz
    Hardcover $16.80
    NOOK Book $11.39
  26. Authenticity: What Consumers Really Want
    Authenticity: What Consumers...James H. Gilmore
    Hardcover $21.23
  27. Product Leadership: Pathways to Profitable Innovation
    Product Leadership: Pathways...Robert G. Cooper
    Hardcover $21.94
  28. Flexible Product Development: Building Agility for Changing Markets
    Flexible Product Development:...Preston G. Smith
    Hardcover $27.41
  29. Mass Customization: A Supply Chain Approach
    Mass Customization: A Supply...Charu Chandra
    Paperback $209.00
  30. What Customers Want: Using Outcome-Driven Innovation to Find High-Growth Opportunities, Create Breakthrough Products, and Connect with Your Customers
    What Customers Want: Using...Anthony Ulwick
    Hardcover $14.30
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