Advertising - General & Miscellaneous

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  1. Positioning: The Battle for Your Mind  

    Positioning: The Battle for Your Mind: 1st Edition (12/13/2000)

    (8)

    List Price $16.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Paperback $9.92 (Save 41%) $2.01
  2. How to Advertise: 3rd Edition (3/1/2005)

    List Price $17.99

    Publisher: St. Martin's Press

    Format BN.comUsed/New from
    Paperback $12.81 (Save 28%) $1.99
  3. Advertising Concept Book: 2nd Edition (7/1/2012)

    (3)

    List Price $31.95

    Publisher: Thames & Hudson

    Format BN.comUsed/New fromRent from
    Paperback $21.23 (Save 33%) $20.50 $9.21 (Save 71%)
  4. The Education of a Design Entrepreneur  

    The Education of a Design Entrepreneur (4/1/2002)

    List Price $29.95

    Publisher: Skyhorse Publishing

    Format BN.comUsed/New from
    Paperback $17.69 (Save 40%) $1.99
  5. Repositioning: Marketing in an Era of Competition, Change, and Crisis  
  6. My Life in Advertising and Scientific Advertising  

    My Life in Advertising and Scientific Advertising: 1st Edition (1/11/1966)

    (4)

    List Price $14.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Paperback $8.80 (Save 41%) $1.99
  7. Fables of Abundance; A Cultural History of Advertising in America  
  8. Media Selling: Television, Print, Internet, Radio  

    Media Selling: Television, Print, Internet, Radio: 4th Edition (5/12/2009)

    List Price $74.95

    Publisher: Wiley, John & Sons, Incorporated

    Format BN.comUsed/New fromRent from
    Paperback $61.65 (Save 17%) $27.10 $24.71 (Save 67%)
  9. Why It Sells  

    Why It Sells (10/28/2007)

    List Price $79.00

    Publisher: Rowman & Littlefield Publishers, Inc.

    Format BN.comUsed/New from
    Hardcover $71.01 (Save 10%) $2.34
  10. Under the Radar: [Talking to Today's Cynical Consumer]: 1st Edition (11/24/1997)

    List Price $70.00

    Publisher: Wiley, John & Sons, Incorporated

    Format BN.comUsed/New from
    Hardcover $35.37 (Save 49%) $1.99
  11. The End of Advertising as We Know It: 1st Edition (9/17/2002)

    (3)

    List Price $44.95

    Publisher: Wiley, John & Sons, Incorporated

    Format BN.comUsed/New from
    Hardcover $23.73 (Save 47%) $1.99
  12. Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism  
  13. The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning  
  14. How to Get Ideas  

    How to Get Ideas: 2nd Edition (12/28/2006)

    (12)

    List Price $20.95

    Publisher: Berrett-Koehler Publishers, Inc.

    Format BN.comUsed/New from
    Paperback $12.50 (Save 40%) $11.68
  15. Creative Advertising: 2nd Edition (6/28/2008)

    List Price $39.95

    Publisher: Thames & Hudson

    Format BN.comUsed/New fromRent from
    Paperback $23.55 (Save 41%) $22.36 $18.23 (Save 54%)
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