Public Relations

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  1. Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time  
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  2. Pitch Perfect: How to Say It Right the First Time, Every Time  
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  3. Go-Givers Sell More  
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  4. Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship  
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  5. Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty  
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  6. Free Ride: How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back  
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  7. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly  
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  10. Street Team Smarts: An Author's Guide to Building and Running a Successful Street Team  
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  11. The Fall of Advertising and the Rise of PR  
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  12. The Language of Trust: Selling Ideas in a World of Skeptics  
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  13. Masters of Disaster: The Ten Commandments of Damage Control  
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  14. Effective Use of Press Releases for Authors  
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  15. Engaged!: Outbehave Your Competition to Create Customers for Life  
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  16. What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales  
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  17. How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients  
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  18. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World  
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  19. The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World  
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  20. Crisis Tales: Five Rules for Coping with Crises in Business, Politics, and Life  
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  21. The Art Of Public Speaking  
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  22. UnMarketing: Stop Marketing. Start Engaging  
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  23. Satisfaction: How Every Great Company Listens to the Voice of the Customer  
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  24. Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign Without Going Broke  
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  25. Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke  
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  26. Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks  
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  27. The Greatest Story Ever Sold: The Decline and Fall of Truth in Bush's America  
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  28. What Clients Love: A Field Guide to Growing Your Business  
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  29. Buzzmarketing: Get People to Talk About Your Stuff  
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  30. Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards  
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