Advertising — Brand name products

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  1. The Brand Gap: 2nd Edition (7/8/2005)

    (6)

    List Price $29.99

    Publisher: New Riders

    Format BN.comUsed/New fromRent from
    Paperback $19.73 (Save 34%) $7.99 $9.95 (Save 66%)
  2. Brand Equity and Advertising : Advertising's Role in Building Strong Brands  
  3. What's in a Name?  

    What's in a Name?: 2nd Edition (12/31/2002)

    List Price $210.00

    Publisher: Taylor & Francis

    Format BN.comUsed/New from
    Hardcover $177.45 (Save 15%) $13.69
  4. What's in a Name?: 2nd Edition (12/31/2002)

    Publisher: Taylor & Francis

    Format BN.comUsed/New from
    Paperback $59.95 $1.99
  5. Advertising and Promotion: Communicating Brands: 1st Edition (3/28/2005)

    List Price $56.95

    Publisher: SAGE Publications

    Format Used/New from
    Paperback $1.99
  6. Brand Power (12/1/1994)

    List Price $79.00

    Publisher: New York University Press

    Format Used/New from
    Hardcover $1.99
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