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  1. The Brand Gap: 2nd Edition (7/8/2005)

    (6)

    List Price $29.99

    Publisher: New Riders

    Format BN.comUsed/New fromRent from
    Paperback $20.82 (Save 30%) $6.00 $9.95 (Save 66%)
  2. Going Dirty: 2nd Edition (5/1/2009)

    List Price $70.00

    Publisher: Rowman & Littlefield Publishers, Inc.

    Format BN.comUsed/New from
    Hardcover $63.03 (Save 9%) $2.31
  3. Packaging the Presidency; A History and Criticism of Presidential Campaign Advertising  
  4. Video Rhetorics: Televised Advertising in American Politics (10/28/1997)

    List Price $33.00

    Publisher: University of Illinois Press

    Format BN.comUsed/New from
    Other Format $30.00 (Save 9%) $5.40
  5. Brand Equity and Advertising : Advertising's Role in Building Strong Brands  
  6. In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion Series)  
  7. Mudslingers: 1st Edition (12/30/2005)

    List Price $52.00

    Publisher: ABC-CLIO, Incorporated

    Format BN.comUsed/New from
    Hardcover $49.10 (Save 5%) $9.41
  8. An Intimate Affair: Women, Lingerie, and Sexuality: 1st Edition (7/2/2007)

    List Price $33.95

    Publisher: University of California Press

    Format BN.comUsed/New from
    Paperback $30.61 (Save 9%) $5.00
  9. Pulp Politics: 2nd Edition (8/28/2008)

    Publisher: Rowman & Littlefield Publishers, Inc.

    Format BN.comUsed/New fromRent from
    Paperback $24.95 $2.71 $10.35 (Save 58%)
  10. Winning Elections with Political Marketing (4/28/2006)

    List Price $135.00

    Publisher: Taylor & Francis

    Format BN.comUsed/New from
    Hardcover $116.61 (Save 13%) $112.43
  11. Global Electioneering: 1st Edition (5/1/2005)

    List Price $34.95

    Publisher: Rowman & Littlefield Publishers, Inc.

    Format BN.comUsed/New from
    Paperback $30.80 (Save 11%) $1.99
  12. What's in a Name?  

    What's in a Name?: 2nd Edition (12/31/2002)

    List Price $210.00

    Publisher: Taylor & Francis

    Format BN.comUsed/New from
    Hardcover $177.45 (Save 15%) $13.69
  13. What's in a Name?: 2nd Edition (12/31/2002)

    Publisher: Taylor & Francis

    Format BN.comUsed/New from
    Paperback $59.95 $1.99
  14. Television and Political Advertising  
  15. Television and Political Advertising  
  16. Negative Political Advertising: Coming of Age  
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