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  1. Trump University Branding 101: How to Build the Most Valuable Asset of Any Business
    Trump University Branding 101:...Don Sexton
    Hardcover $21.77
  2. Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
    Becoming a Category of One:...Joe Calloway
    Paperback $12.16
  3. Harvard Business Review: OnPoint Executive Edition: Manage Your Image
    Harvard Business Review:...Harvard Business Review
    NOOK Book $16.95
  4. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause  
    Corporate Social...Philip Kotler
    NOOK Book $19.22
  5. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause  
    Corporate Social...Nancy Lee
    Hardcover $21.03
  6. Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards  
    Broken Windows, Broken...Michael Levine
    NOOK Book $9.99
  7. Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, Your Customers  
    Selling the Wheel: Choosing...Jeff Cox
    Paperback $14.53
    NOOK Book $12.38
  8. Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work  
    Be Your Own Best Publicist:...Jessica Kleiman
    Paperback $12.05
    NOOK Book $10.19
  9. Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between  
    Guerrilla Marketing for a...Jay Conrad Levinson
    Paperback $17.19
    NOOK Book $8.39
  10. Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between  
    Guerrilla Marketing for a...Jay Conrad Levinson
    NOOK Book $8.39
  11. Reputation Rules: Strategies for Building Your Company's Most valuable Asset  
    Reputation Rules: Strategies...Daniel Diermeier
    Hardcover $19.90
    NOOK Book $16.50
  12. Effective Apology: Mending Fences, Building Bridges, and Restoring Trust  
    Effective Apology: Mending...John Kador
    Paperback $14.66
  13. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
    Taking Brand Initiative: How...Mary Jo Hatch
    Hardcover $23.31
  14. Corporate Architecture: Building a Brand
    Corporate Architecture:...Alejandro Bahamon
    Hardcover $79.97
  15. Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation
    Waltzing with the Raptors: A...Glen Peters
    Hardcover $40.84
  16. Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
    Balanced Brand: How to Balance...John Foley
    Hardcover $29.95
  17. Marketing Aesthetics  
    Marketing AestheticsAlex Simonson
    Paperback $23.95
    NOOK Book $17.45
  18. Crisis of Character: Building Corporate Reputation in the Age of Skepticism  
    Crisis of Character: Building...Peter Firestein
    Hardcover $24.95
    NOOK Book $7.99
  19. Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
    Corporate Reputation: 12 Steps...Leslie Gaines-Ross
    Hardcover $25.88
  20. There's No Business That's Not Show Business: Marketing in an Experience Culture
    There's No Business That's Not...Bernd H. Schmitt
    Paperback $21.27
    NOOK Book $13.72
  21. Measuring Operational and Reputational Risk: A Practitioner's Approach
    Measuring Operational and...Aldo Soprano
    Hardcover $120.37
  22. Really Good Logos Explained (PagePerfect NOOK Book)
    Really Good Logos Explained...Margo Chase
    NOOK Book $25.65
  23. The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset  
    The 18 Immutable Laws of...Ronald J. Alsop
    Hardcover $22.36
    NOOK Book $17.99
  24. Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns
    Rules for Corporate Warriors:...Nick Nichols
    Hardcover $24.00
  25. Fame and Fortune: How Successful Companies Build Winning Reputations
    Fame and Fortune: How...Charles J. Fombrun
    Paperback $22.36
  26. The Persona Principle: How to Succeed in Business with Image Marketing
    The Persona Principle: How to...Derek Lee Armstrong
    Paperback $20.00
  27. Pro Logo
    Pro LogoMichel Chevalier
    Hardcover $65.00
  28. Brand Hollywood  
    Brand HollywoodPaul Grainge
    NOOK Book $34.95
  29. Naming Rights
    Naming RightsT. Burton
    Hardcover $38.49
  30. Identity Is Destiny: Leadership and the Roots of Value Creation
    Identity Is Destiny:...Laurence D Ackerman
    Hardcover $21.30
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