Customer relations

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  1. The Wallet Allocation Rule: Winning the Battle for Share  
  2. Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship  
  3. Go-Givers Sell More  
  4. Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship  
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  5. What Clients Love: A Field Guide to Growing Your Business  
  6. UnMarketing: Stop Marketing. Start Engaging  
  7. The Ice Cream Maker: An Inspiring Tale about Making Quality the Key Ingredient in Everything You Do  
  8. The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World  
  9. Trust-Based Selling  
  10. The Language of Trust: Selling Ideas in a World of Skeptics  
  11. Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience  
  12. Complaint is a Gift: Recovering Customer Loyalty When Things Go Wrong  
  13. The Power of Appreciative Inquiry: A Practical Guide to Positive Change  
  14. Lean Solutions: How Companies and Customers Can Create Value and Wealth Together  
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  15. What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales  
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  16. Angel Customers & Demon Customers: Discover Which is Which, and Turbo-Charge Your Stock  
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  17. Customer Service Training 101: Quick and Easy Techniques That Get Great Results  
  18. Building Customer-brand Relationships  
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  19. Social Media Marketing: The Next Generation of Business Engagement  
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