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  1. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company  
  2. Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics  
  3. A Technique for Producing Ideas: 1st Edition (1/21/2003)

    (2)

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Paperback $6.95 $1.99
  4. Going Dirty: 2nd Edition (5/1/2009)

    List Price $70.00

    Publisher: Rowman & Littlefield Publishers, Inc.

    Format BN.comUsed/New from
    Hardcover $63.03 (Save 9%) $2.31
  5. How Customers Think: Essential Insights into the Mind of the Market (12/26/2002)

    List Price $35.00

    Publisher: Harvard Business Review Press

    Format BN.comUsed/New from
    Hardcover $23.81 (Save 31%) $1.99
  6. The Psychology of Sales Success  

    The Psychology of Sales Success: 1st Edition (2/19/2007)

    (2)

    List Price $40.00

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Hardcover $26.61 (Save 33%) $1.99
  7. The Dream Society  

    The Dream Society: 1st Edition (8/30/2001)

    List Price $14.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Paperback $11.25 (Save 24%) $1.99
  8. In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion Series)  
  9. Body Panic: Gender, Health, and the Selling of Fitness (2/1/2009)

    List Price $26.00

    Publisher: New York University Press

    Format BN.comUsed/New fromRent from
    Paperback $18.53 (Save 28%) $11.99 $8.63 (Save 66%)
  10. Mudslingers: 1st Edition (12/30/2005)

    List Price $52.00

    Publisher: ABC-CLIO, Incorporated

    Format BN.comUsed/New from
    Hardcover $49.10 (Save 5%) $9.41
  11. Predictably Irrational: The Hidden Forces That Shape Our Decisions  

    Predictably Irrational: The Hidden Forces That Shape Our Decisions (2/19/2008)

    (180)

    List Price $25.95

    Publisher: HarperCollins Publishers

    Format Used/New from
    Hardcover $1.99
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