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  1. Go Figure! New Directions in Advertising Rhetoric  
  2. Persuasive Signs: The Semiotics of Advertising (10/28/2002)

    List Price $77.00

    Publisher: De Gruyter Mouton

    Format BN.comUsed/New from
    Hardcover $50.21 (Save 34%) $43.51
  3. The Discourse of Advertising: 2nd Edition (7/28/2001)

    List Price $49.95

    Publisher: Taylor & Francis

    Format BN.comUsed/New from
    Paperback $47.47 (Save 4%) $14.29
  4. Measuring Up: How Advertising Affects Self-Image  

    Measuring Up: How Advertising Affects Self-Image: 1st Edition (1/28/2001)

    List Price $26.50

    Publisher: University of Pennsylvania Press, Inc.

    Format BN.comUsed/New from
    Paperback $21.40 (Save 19%) $1.99
  5. The Language of Advertising: Written Texts: 2nd Edition (3/28/1998)

    List Price $20.95

    Publisher: Taylor & Francis

    Format Used/New from
    Paperback $1.99
  6. The Discourse of Advertising: 2nd Edition (8/28/2001)

    List Price $160.00

    Publisher: Taylor & Francis

    Format Used/New from
    Hardcover $122.37
  7. La traduccion de la persuasion Publicitaria (1/28/2009)

    List Price $149.95

    Publisher: Mellen, Edwin Press, The

    Format Used/New from
    Hardcover $299.00
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