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  1. Positioning: The Battle for Your Mind  

    Positioning: The Battle for Your Mind: 1st Edition (12/13/2000)

    (8)

    List Price $16.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Paperback $10.31 (Save 39%) $3.86
  2. Positioning: The Battle for Your Mind, 20th Anniversary Edition  

    Positioning: The Battle for Your Mind, 20th Anniversary Edition: 3rd Edition (12/28/2000)

    (3)

    List Price $26.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Hardcover $18.46 (Save 31%) $4.00
  3. How to Advertise: 3rd Edition (3/1/2005)

    List Price $17.99

    Publisher: St. Martin's Press

    Format BN.comUsed/New from
    Paperback $13.61 (Save 24%) $7.02
  4. Advertising Concept Book: 2nd Edition (7/1/2012)

    (3)

    List Price $31.95

    Publisher: Thames & Hudson

    Format BN.comUsed/New fromRent from
    Paperback $21.24 (Save 33%) $10.27 $7.95 (Save 75%)
  5. The Brand Gap: 2nd Edition (7/8/2005)

    (6)

    List Price $29.99

    Publisher: New Riders

    Format BN.comUsed/New fromRent from
    Paperback $20.52 (Save 31%) $15.00 $7.46 (Save 75%)
  6. Repositioning: Marketing in an Era of Competition, Change, and Crisis  
  7. Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine  
  8. The Education of a Design Entrepreneur  

    The Education of a Design Entrepreneur (4/1/2002)

    List Price $29.95

    Publisher: Skyhorse Publishing

    Format BN.comUsed/New from
    Paperback $22.76 (Save 24%) $1.99
  9. My Life in Advertising and Scientific Advertising  

    My Life in Advertising and Scientific Advertising: 1st Edition (1/11/1966)

    (4)

    List Price $14.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Paperback $11.01 (Save 26%) $3.34
  10. Fables of Abundance; A Cultural History of Advertising in America  
  11. Why It Sells  

    Why It Sells (10/28/2007)

    List Price $79.00

    Publisher: Rowman & Littlefield Publishers, Inc.

    Format BN.comUsed/New from
    Hardcover $71.81 (Save 9%) $82.16
  12. How to Get Ideas  

    How to Get Ideas: 2nd Edition (12/28/2006)

    (12)

    List Price $20.95

    Publisher: Berrett-Koehler Publishers, Inc.

    Format BN.comUsed/New from
    Paperback $15.54 (Save 25%) $8.38
  13. Advertising Media Planning, Seventh Edition  

    Advertising Media Planning, Seventh Edition: 7th Edition (7/16/2010)

    List Price $89.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New fromRent from
    Hardcover $58.15 (Save 35%) $19.85 $22.39 (Save 75%)
  14. Going Dirty: 2nd Edition (5/1/2009)

    List Price $70.00

    Publisher: Rowman & Littlefield Publishers, Inc.

    Format BN.comUsed/New from
    Hardcover $63.63 (Save 9%) $2.31
  15. The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning  
  16. Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism  
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