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  1. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company  
  2. Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship  
  3. Complaint is a Gift: Recovering Customer Loyalty When Things Go Wrong  
  4. The Power of Appreciative Inquiry: A Practical Guide to Positive Change  
  5. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing  
  6. Lean Solutions: How Companies and Customers Can Create Value and Wealth Together  
  7. The Ice Cream Maker: An Inspiring Tale about Making Quality the Key Ingredient in Everything You Do  
  8. How to Win Campaigns: Communications for Change  
  9. The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage  
  10. The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning  
  11. Service Orientation: Winning Strategies and Best Practices (5/29/2006)

    List Price $99.99

    Publisher: Cambridge University Press

    Format BN.comUsed/New from
    Hardcover $84.37 (Save 15%) $5.28
  12. Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay  
  13. Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success  
  14. Services Marketing: 6th Edition (3/12/2012)

    List Price $258.67

    Publisher: McGraw-Hill Higher Education

    Format BN.comUsed/New fromRent from
    Hardcover $208.61 (Save 19%) $125.00 $42.93 (Save 83%)
  15. Customers As Partners: Building Relationships That Last: 1st Edition (1/28/1994)

    List Price $24.95

    Publisher: Berrett-Koehler Publishers, Inc.

    Format BN.comUsed/New from
    Hardcover $18.82 (Save 24%) $1.99
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