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  1. SPIN Selling: 1st Edition (5/1/1988)

    (11)

    List Price $32.00

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New fromRent from
    Hardcover $20.75 (Save 35%) $2.23 $13.28 (Save 58%)
  2. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company  
  3. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant  
  4. Positioning: The Battle for Your Mind  

    Positioning: The Battle for Your Mind: 1st Edition (12/13/2000)

    (8)

    List Price $16.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Paperback $9.92 (Save 41%) $1.99
  5. Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship  
  6. All Marketers Tell Stories (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All  
  7. Social Media for Social Good: A How-to Guide for Nonprofits  
  8. Marketing 2014: 17th Edition (1/10/2013)

    List Price $204.95

    Publisher: Cengage Learning

    Format BN.comUsed/New fromRent from
    Paperback $165.29 (Save 19%) $120.90 $41.91 (Save 79%)
  9. Marketing: 11th Edition (2/17/2012)

    (3)

    List Price $213.00

    Publisher: McGraw-Hill Higher Education

    Format BN.comUsed/New fromRent from
    Hardcover $171.78 (Save 19%) $25.89 $35.35 (Save 83%)
  10. The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition  
  11. Marketing: 4th Edition (1/1/2013)

    (10)

    List Price $213.00

    Publisher: McGraw-Hill Higher Education

    Format BN.comUsed/New fromRent from
    Hardcover $171.78 (Save 19%) $134.25 $35.35 (Save 83%)
  12. Ice to the Eskimos: How to Market a Product Nobody Wants  
  13. How to Advertise: 3rd Edition (3/1/2005)

    List Price $17.99

    Publisher: St. Martin's Press

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    Paperback $13.65 (Save 24%) $1.99
  14. Overspent American: Why We Want What We Don?t Need (4/28/1999)

    (4)

    List Price $13.00

    Publisher: HarperCollins Publishers

    Format BN.comUsed/New from
    Paperback $7.86 (Save 39%) $1.99
  15. Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics  
  16. Marketing Warfare: 1st Edition (11/1/1997)

    (3)

    List Price $16.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New from
    Paperback $13.91 (Save 17%) $1.99
  17. The Social Media Bible: Tactics, Tools, and Strategies for Business Success  
  18. The Ice Cream Maker: An Inspiring Tale about Making Quality the Key Ingredient in Everything You Do  
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