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  1. Brand Assets: 1st Edition (6/24/2002)

    List Price $135.00

    Publisher: Wiley

    Format Used/New from
    Hardcover $4.00
  2. Export Handbook: Accounting, Finance, and Tax Guide: 1st Edition (1/17/1997)

    List Price $305.00

    Publisher: Wiley, John & Sons, Incorporated

    Format Used/New from
    Hardcover $13.22
  3. Accounting for Tastes  

    Accounting for Tastes (8/15/1996)

    List Price $35.00

    Publisher: Harvard University Press

    Format Used/New from
    Hardcover $25.00
  4. Advertising Media Planning, Seventh Edition  

    Advertising Media Planning, Seventh Edition: 7th Edition (7/16/2010)

    List Price $89.95

    Publisher: McGraw-Hill Professional Publishing

    Format BN.comUsed/New fromRent from
    Hardcover $53.63 (Save 40%) $36.24 $22.39 (Save 75%)
  5. Big Book of Marketing: Lessons and Practices from the World's Greatest Companies  
  6. The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage  
  7. Student Achievement Series: Foundations of Business: 1st Edition (2/12/2008)

    List Price $112.95

    Publisher: Cengage Learning

    Format Used/New from
    Paperback $1.99
  8. Key Account Plans: The Practitioners Guide to Profitable Planning  
  9. Consumer Behavior: Building Marketing Strategy: 7th Edition (8/28/1997)

    (2)

    List Price $95.75

    Publisher: McGraw-Hill Companies, The

    Format Used/New from
    Hardcover $1.99
  10. Brand New China: Advertising, Media, and Commercial Culture  

    Brand New China: Advertising, Media, and Commercial Culture (4/10/2010)

    List Price $21.00

    Publisher: Harvard University Press

    Format BN.comUsed/New from
    Paperback $14.30 (Save 31%) $14.58
  11. Consumer Behavior: Building Marketing Strategy: 12th Edition (2/24/2012)

    (2)

    List Price $216.00

    Publisher: McGraw-Hill School Education Group

    Format Used/New from
    Hardcover $725.28
  12. The New Positioning: The Latest on the World's #1 Business Strategy  

    The New Positioning: The Latest on the World's #1 Business Strategy: 1st Edition (5/28/1997)

    List Price $12.95

    Publisher: McGraw-Hill Professional Publishing

    Format Used/New from
    Paperback $1.99
  13. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation  
  14. The New Positioning: The Latest on the World's #1 Business Strategy (9/1/1995)

    List Price $21.95

    Publisher: McGraw-Hill Companies, The

    Format Used/New from
    Hardcover $1.99
  15. Adland: A Global History of Advertising (9/1/2007)

    List Price $39.95

    Publisher: Kogan Page, Ltd.

    Format Used/New fromRent from
    Hardcover $6.23 $9.94 (Save 75%)
  16. Marketing for Financial Services (1/1/1986)

    List Price $150.00

    Publisher: Taylor & Francis

    Format Used/New from
    Hardcover $16.97
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