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  1. Dictionary of Marketing and Advertising: 1st Edition (2/16/1995)

    List Price $150.00

    Publisher: Wiley, John & Sons, Incorporated

    Format Used/New from
    Hardcover $5.39
  2. Selling Radio Direct (1/28/1992)

    List Price $36.95

    Publisher: Taylor & Francis

    Format Used/New from
    Paperback $1.99
  3. Naming Rights: 1st Edition (8/11/2008)

    List Price $55.50

    Publisher: Wiley

    Format BN.comUsed/New from
    Hardcover $39.38 (Save 29%) $28.00
  4. Repositioning: Marketing in an Era of Competition, Change, and Crisis  
  5. How to Advertise: 3rd Edition (3/1/2005)

    List Price $17.99

    Publisher: St. Martin's Press

    Format BN.comUsed/New from
    Paperback $13.49 (Save 25%) $1.99
  6. The Language of Advertising: Written Texts: 2nd Edition (3/28/1998)

    List Price $20.95

    Publisher: Taylor & Francis

    Format Used/New from
    Paperback $1.99
  7. Brains Behind Great Ad Campaigns  

    Brains Behind Great Ad Campaigns (9/1/2009)

    Publisher: Rowman & Littlefield Publishers, Inc.

    Format BN.comUsed/New from
    Hardcover $75.00 $70.70
  8. How to Get Ideas  

    How to Get Ideas: 2nd Edition (12/28/2006)

    (12)

    List Price $20.95

    Publisher: Berrett-Koehler Publishers, Inc.

    Format BN.comUsed/New fromRent from
    Paperback $15.37 (Save 26%) $2.40 $8.37 (Save 60%)
  9. Sponsor, The: 1st Edition (11/1/2003)

    Publisher: Transaction Publishers

    Format BN.comUsed/New from
    Paperback $30.95 $7.21
  10. Lawyer's Guide to Effective Yellow Pages Advertising: 2nd Edition (5/25/2006)

    List Price $69.95

    Publisher: American Bar Association

    Format Used/New from
    Paperback $60.49
  11. Strategic Brand Communication Campaigns: 5th Edition (8/11/1999)

    List Price $59.95

    Publisher: McGraw-Hill Companies, The

    Format Used/New from
    Hardcover $1.99
  12. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying  
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