In the world of product development and marketing, we have a myth that “no one reads the product documents”. Inherent to this assumption is that product instructions are not important and can be ignored, as they are of no value.

I decided to challenge this myth to see how consumers feel about the instructions that come with the products they buy. Do consumers value clear and useable product documentation? When do they use product documentation? Do consumers want clear and useful instructions? What are their expectations of product instructions and how do they feel about using them? What do consumers think about companies that do not provide clear and useful instructions?

This ebook looks at the results of a survey done in mid 2012 and contains some surprising results and actionable steps your company can make to differentiate your products and your brand from your competitors. See the comments people made and what they say they need from product documentation that comes with the products the purchase.