Until his untimely death, David Armstrong was the CEO and President of Armstrong International ventures. David was the fourth generation family member guiding Armstrong International through its second century. He was driven to maintain and improve the company where old-fashioned values and integrity meet modern-day challenges. Armstrong International has solved virtually every imaginable problem in steam; humidification; hot water; severe service industrial valves; heat transfer; and electronic contract manufacturing services. Armstrong International is a multi-national, family owned company. Since its inception in 1900, Armstrong International has transformed into a global enterprise.

David Armstrong taught that the best way to communicate company culture is through the telling of company tales � stories that depict real-life Armstrong heroes which become role models for future generations. Why tell stories you may wonder? In today�s world of corporate downsizing and �watch your back� business mentality, David Armstrong made no apologies in laying the foundation for an honest work ethic � all through the simplicity of stories within this book.

David Armstrong wanted short stories to become the literature trademark of corporate America and with his four books entitled: �Managing By Storying Around�; �How to Turn Your Company�s Parables Into Profit�; �Once Told They�re Gold�; and �Chief Storytelling Officer� � he established himself as the foremost authority on corporate storytelling.

Through the living and breathing success stories that Armstrong employees create daily, David conveyed these great examples of success to businesses that hope to become more like Armstrong International.

As a devoted Christian, David always concluded with � �God be with you on your journey.�