Table of Contents

Preface v

Part 1 Introducing the World of Apps

1 The Future of Apps 3.0 for You and Your Business 3

2 A Closer Look at iPhone Apps 15

3 A Closer Look at Facebook Apps 39

4 Taking Advantage of iPhone and Facebook Features 53

5 Design Rules for Your App 69

6 Making the Most of iPhone Location Features 83

7 Discovering App Opportunities for iPhones 93

8 Joining with Facebook to Provide User Value to Your App 101

9 How Facebook App Integration Points Increase User Involvement 115

10 How to Make Your App Successful 131

Part 2 Strategies for How to Get Rich with Apps

11 Strategy #1: Give Your Knowledge Away for Free-and Make Money! 141

12 Strategy #2: Publish Ads on Your iPhone and Facebook Apps 155

13 Strategy #3: Sell on Your App 169

14 Strategy #4: Make Money with Game Apps 183

15 Strategy #5: Use Apps to Provide Your Services 197

16 Strategy #6: Click to Connect 205

17 Strategy #7: Let the User Forget About Saving Data 211

18 Strategy #8: Move Your Organization into an App-Centric World 217

Index 227