Business Environment in a Global Context / Edition 2

Business Environment in a Global Context / Edition 2

by Andrew Harrison
ISBN-10:
019967258X
ISBN-13:
9780199672585
Pub. Date:
02/05/2014
Publisher:
Oxford University Press
ISBN-10:
019967258X
ISBN-13:
9780199672585
Pub. Date:
02/05/2014
Publisher:
Oxford University Press
Business Environment in a Global Context / Edition 2

Business Environment in a Global Context / Edition 2

by Andrew Harrison

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Overview

Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa).

The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions.

The text is accompanied by an Online Resource Centre, which includes:

For Students:
Chapter and case study updates
Emerging issues
Annotated web links
Ideas for research topics

For Lecturers:
Lecture notes
PowerPoint slides
Assignment scenarios and questions
Guidance on discussion questions and cases
Figures and tables from the text

Product Details

ISBN-13: 9780199672585
Publisher: Oxford University Press
Publication date: 02/05/2014
Edition description: 2nd Revised ed.
Pages: 432
Product dimensions: 7.40(w) x 9.60(h) x 0.90(d)

About the Author

Andrew Harrison, Formerly Principal Lecturer in Economics at Teesside University. Visitng Lecturer at the Technical University of Kosice, Slovakia

Andrew Harrison holds qualifications from London, Salford, and Leeds Universities and the Trinity College of Music, London. He began his career in accountancy and held teaching appointments in further education before moving to Teesside University as a Principal Lecturer in Economics. He is a Visiting Lecturer at the Technical University of Kosice, Slovakia and in 2008 he was awarded an honorary doctorate by the University.

Table of Contents

The Business Environment in a Changing World1. The Business Environment: An Overview2. The Globalization of the Business Environment3. The International Business Environment4. The National Business Environment5. The Regional Business EnvironmentKey Dimensions of the Business Environment6. Contrasting Cultures and Business Models7. Business Ethics and Corporate Responsibility8. Internationalization of Business in a Changing Environment9. Markets and Competition10. Technological Change11. Risk in the International EnvironmentThe Geopolitical Context12. Europe: Unification, Crisis and Beyond13. Contrasting Developments in the Americas14. Asia's Economic Potential15. Africa's Struggle for Reform
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