Table of Contents

I. Genres
 
1. Narrative
        Understanding personal narratives

                Tell a story.

                Make a point – usually.

                Observe details closely.
          Reflection: Peggy Noonan , from "We Need to Talk"
        Exploring purpose and topic

                Brainstorm, freewrite, build lists, and use memory prompts

                  to find a topic for a personal narrative.

                Choose a manageable subject.
        Understanding your audience

                Select events that will keep readers engaged.

                Pace the story effectively.

                Tailor your writing to your intended readers.
        Finding and developing your materials

                Consult documents.

                Consult images.

                Trust your experiences.
        Creating a structure

                Consider a simple sequence.

                Build toward a climax.

                Use images to tell a story.
        Choosing a style and design

                Don’t hesitate to use first person – I.

                Use figures of speech such as similies, metaphors, and analogies

                  to make memorable comparisons.

                In choosing verbs, favor active rather than passive voice.

                Use powerful and precise modifiers.

                Use dialogue to propel the narrative and to give life to your characters.

                Develop major characters through language and action.

                Develop the setting to set the context and mood.
        Examining models

        Literacy narrative: Strange Tools, Richard Rodriguez

        Memoir: Check. Mate? Miles Pequeno (student)
        Graphic Novel excerpt: Persepolis, Marjane Satrapi
        Assignments
 
2. Reports
        Understanding reports

                Present information.

                Find reliable sources.

                Aim for objectivity.

                Present information clearly.
          Informative Report: "Uranus’ second ring-moon system,"
        Exploring purpose and topic

                Answer questions.

                Review what is already known about a subject.

                Report new knowledge.
        Understanding your audience

                Suppose you are the expert.

                Suppose you are the novice.

                Suppose you are the peer.
        Finding and developing your materials.

                Base reports on the best available sources.

                Base reports on multiple sources.

                Fact check your report.
        Creating a structure

                Organize by date, time, or sequence.

                Organize by magnitude or order of importance.

                Organize by division.

                Organize by classification

                Organize by position, location, or space.

                Organize by definitional structure.

                Organize by comparison/ contrast.

                Organize by thesis statement.
        Choosing a style and design

                Present the facts cleanly.
                Keep out of it.

                Avoid connotative language.

                Cover differing views fairly, especially those you don’t like.

                Pay attention to page design.
        Examining models

                Informative Report: Gene Altered Foods: A Case Against Panic, Jane Brody

                Academic Report: Inner and Outer Beauty, Annie Winsett (student)

                Visual Report: Blood Cells for Sale, Emily Harrison
        Assignments
 
3. Argument
        Understanding arguments

                Offer levelheaded and disputable claims.

                Offer good reasons to support a claim.

                Respond to opposing claims and points of view.

                Use language strategically-and not words only.
          Argument for Change: "College Rankings or Junk Science?" Robert Kuttner
        Exploring purpose and topic

                Learn much more about your subject.

                State a preliminary claim, if only for yourself.

                Qualify your claim to make it reasonable.

                Examine your core assumptions.
        Understanding your audience

                Consider and control your ethos.

                Consider your own limits.

                Consider race or ethnicity.

                Consider income or class.

                Consider gender or sexual orientation.

                Consider religion or belief.

                Consider age.
        Finding and developing your materials
                List your reasons.

                Assemble your hard evidence.

                Cull the best quotations.

                Find counter arguments.

                Consider emotional appeals.
        Creating a structure

                Spell out what’s at stake.

                Make a point or build toward one.

                Address counterpoints when necessary, not in a

                  separate section.

                Hold your best arguments for the end.
        Choosing a style and design

                Invite readers with a strong opening.

                Write vibrant sentences.

                Ask rhetorical questions.

                Use images and design to make a point.
        Examining models

                Argument from Personal Experience: "Protecting What Really Matters,"

                  Shane McNamee (student)

                Argument about a Public Issue: Uncle Sam and Aunt Samantha,

                  Anna Quindlen

                Visual Argument: Vampire Energy, from Good magazine
        Assignments
 
4. Evaluation
        Understanding evaluations

                Make value judgments.

                Establish and defend criteria.

                Offer convincing evidence.

                Offer useful advice.
          Product Review: "2007 Toyota Camry Hybrid," Erik B. Johnson
        Exploring purpose and topic

                Evaluate a subject you know well.

                Evaluate a subject you need to investigate.

                Evaluate a subject you’d like to know more about.

                Keep an open mind.
        Understanding your audience

                Write for experts.

                Write for a knowledgeable general audience.

                Write for novices.
        Finding and developing your materials.

                Decide on your criteria.

                Look for hard criteria.

                Argue for criteria that can’t be measured.

                Stand by your values.

                Gather your evidence.
        Creating a structure

                Choose a simple structure when your criteria and

                  categories are predictable.

                Choose a focal point.

                Examine differences.
         Choosing a style and design

                Use a high or formal style.

                Use a middle style.

                Use a low style.

                Present evaluations visually.
        Examining models

                Music Review: Green Day, American Idiot, by Rob Sheffield

                Cultural Evaluation: A Public Service Campaign: Rock the Vote:

                  Useful Harm? Scott Standley (student)

                Cultural Evaluation: Movie Poster Art: Zorro Posters
        Assignments
 
5. Causal analysis
        Understanding causal analysis

                Don’t jump to conclusions.

                Appreciate the limits of causal analysis.

                Offer sufficient evidence for claims.
           Cause and Effect Analysis: "Unplugging ads, Not Conversations,"
            Tobias Salinger (student)
        Exploring purpose and topic

                Look for a subject you know well.

                Look for an issue new to you.

                Examine a local issue.

                Look for a subject with many dimensions.

                Tackle an issue that seems settled.
        Understanding your audience

                Create an audience.

                Write to an existing audience.
        Finding and developing your materials

                Understand necessary cause.

                Understand sufficient cause.

                Understand precipitating cause.

                Understand proximate cause.

                Understand remote cause.

                Understand reciprocal cause.

                Understand contributing factor.

                Come to conclusions thoughtfully.

                Don’t simplify situations or manipulate facts.
         Creating a structure

                Explain why something happened.

                Explain the consequences of a phenomenon.

                Suggest an alternative view of cause and effect.

                Explain a chain of causes.
         Choosing a style and design

                Consider a middle style.

                Adapt the style to the subject matter.

                Use appropriate supporting media.
        Examining models

                Cause and Effect Analysis: "Safe at Any Speed,"

                  editors of the Wall Street Journals

                Exploratory Causal Essay: "What's Really Behind the

                  Plunge in Teen Pregnancy?" Liza Mundy

                Causal Analysis of Culture: Politics of Pants, Charles Paul Freund
        Assignments
 
6. Proposal
        Understanding proposals

                Define a problem.

                Target the proposal.

                Consider reasonable options.

                Make specific recommendations.

                Make realistic recommendations.
          Proposal for Change: "How Binging Became the New College

            Sport and Why It Would Stop If We Lowered the Drinking Age," Barrett Seaman
        Exploring purpose and topic

                Look for a genuine issue.

                Look for a challenging problem.
                Look for a soluble problem.

                Look for a local issue.
        Understanding your audience

                Write to people who can make a difference.

                Rally people who represent public opinion.
        Finding and developing your materials
                Define the problem.

                Examine prior solutions.

                Make a proposal.

                Defend the proposal.

                Figure out how to implement the proposal.
        Creating a structure
        Choosing a style and design

                Use a formal style.

                Use a middle style, when appropriate.
                Pay attention to elements of design.
        Examining models

                Proposal Defining a Problem: "Disappearing Act," Michael Gurian
                Academic Proposal: "Mandatory HIV Testing," Ricky Patel (student)

                Visual Proposal: Carchitecture, Tyler Brett and Tony Romano
        Assignments
 
7. Literary analysis
        Understanding literary analysis

                Begin with a close reading.

                Make a claim or observation.

                Present works in context.

                Draw on previous research.

                Use texts for evidence.

                Follow conventions.
          Literary Analysis: Distinguishing the Other in Two Works

            by Tolstoy," Melissa Miller (student)
        Exploring purpose and topic

                Choose a text you connect with.

                Choose a text you want to learn more about.

                Choose a text that you don’t understand.
        Understanding your audience

                Clearly identify the author and works you are analyzing.

                Define key terms.

                Don’t aim to please professional critics.
        Finding and developing materials

                Examine the text closely.

                Focus on the text itself.

                Focus on its meanings, themes, and interpretations.

                Focus on its authorship and history.

                Focus on its genre.

                Focus on its influence.

                Focus on its social connections.

                Find good sources.
        Creating a structure
                Focus on a particular observation, claim, or point.

                Imagine a structure.

                Work on your opening.
        Choosing a style and design

                Describe action in the present tense.

                Provide dates for authors and literary works.

                Use appropriate abbreviations.
                Follow conventions for quotations.

                Cite plays correctly.
        Examining models

                Literary analysis of theme: "Insanity: Two Women," Kanaka Sathasivan (student)

                Comparison of two genres: "Size Doesn’t Matter: Brokeback Mountain," Liz Miller

                Photographs as Literary Texts: "Jobless on the Edge of Peafield, Imperial Valley,

                  California," Dorothea Lange

                "Burrough Family Cabin, Hale County, Alabama," Walker Evans,

                "American Gothic," Gordon Parks
        Assignments
 
8. Rhetorical analysis
         Understanding rhetorical analysis

                Take words seriously.

                Make strong claims about texts.

                Mine texts for evidence.
                Make a difference.
          Rhetorical Analysis: "Ad Report Card," Seth Stevenson
        Exploring purpose and topic

                Choose a text you can work with.

                Choose a text you can learn more about.

                Choose a text with handles.

                Choose a text you know how to analyze.
        Understanding your audience
        Finding and developing your materials

                Consider the topic or subject matter of the text.

                Consider the audiences of the text.

                Consider its author.

                Consider its medium or language.

                Consider its occasion.

                Consider its contexts.

                Consider its use of rhetorical appeals

                        Ethos

                        Pathos

                        Logos
        Creating a structure

                Develop a structure.
        Choosing a style and design
                Consider a high style.

                Consider a middle style.

                Make the text available to readers.

                Annotate the text.
        Examining models

                Rhetorical Analysis of an Argument: "A Mockery of

                  Justice," Matthew Nance

                Rhetorical Analysis of Two Film Trailers: "The Die Hard Trailer:

                  American Version Vs. International Version," Ryan Hailey (student)

                Rhetorical Analysis of a Cultural Trend: "They’re Soft and Cuddly, So

                  Why Lash Them to the Front of a Truck?" Andy Newman
        Assignments
 
II. Special Assignments
 
9. Essay examination
        Understanding essay exams

                Anticipate the types of questions you might be asked.

                Read exam questions carefully.

                Sketch out a plan for your essay(s).

                Organize your answer strategically.

                Offer strong evidence for your claims.

                Come to a conclusion.

                Keep your tone serious.

                Don’t panic.
          Model: Wade Lamb [student]
        Getting the details right
        Use transition words and phrases.
        Do a quick check of grammar, mechanics, and spelling.
        Write legibly or print.
 
10. Position paper
        Understanding a position paper

                Read the assignment carefully.

                Review assigned material carefully.

                Mine the texts for evidence.

                Organize the paper sensibly.

                Edit the final version.
          Model: Triumph of the Lens, Heidi Rogers [student]
        Getting the details right
                Identify key terms and concepts and use them correctly and often.

                Treat your sources appropriately.

                Spell names and concepts correctly.
 
11. Email
        Understanding email

                Explain your purpose clearly and logically.

                Tell readers what you want them to do.

                Write for intended and unintended audiences.

                Arrange your text clearly.

                Minimize the clutter.

                Keep your messages brief.

                Distribute your messages sensibly.
          Model: Informal Email Example
        Getting the details right.

                Choose a sensible subject line.

                Don’t hit send with without checking who will receive the message.

                Include an appropriate signature.

                Use standard grammar.

                Have a sensible email address.

                Don’t be a pain in the butt.
 
12. Business letter
        Understanding business letters
                Explain your purpose clearly and logically.

                Tell your readers what you want them to do.

                Write for an audience.

                Keep your letter focused and brief.

                Use a conventional form.

                Distribute copies of your letter sensibly.
              : Model: Rita Weeks (student )
        Getting the details right.

                Use consistent margins and spacing.

                Finesse the greeting.

                Spell everything right.

                Photocopy the letter as a record.

                Don’t forget the promised enclosures.

                Fold the letter correctly and send it in a suitable envelope.
 
13. Résumé
        Understanding résumés

                Gather the necessary information.

                Decide on appropriate categories. Arrange the information within categories chronologically.

                Design the pages that are easy to read.

                Proofread every line in the résumé several times.

              : Résumé: Marissa Dahlstrom (student)
        Getting the details right

                Don’t leave unexplained gaps in your educational /work career.

                Be consistent.

                Protect your personal data.

                Think twice about posting your résumé on a job board.

                Consider having your résumés designed and printed professionally.
 
14. Personal Statement
         Understanding personal statements

                Read the essay prompt carefully.

                Be realistic about your audience.

                Gather your material.

                Decide on a focus or theme.

                Organize the piece conventionally.

                Try a high or middle style.
          Model: Internship Application, Michael Villaverde, (student)
        Getting the details right

                Don’t get too artsy.

                Cut the crap.
                Use common sense.

                Write the essay yourself.
 
15. Lab Report
        Understanding a lab report

                Follow instructions to the letter.

                Look at model reports.

                Respect the conventions of lab reports.

                Be efficient.

                Edit the final version.
          Model: "Synthesis of Luminol," Sandra Ramos (Student)
        Getting the details right

                Keep the lab report impersonal.

                Keep the style clear.

                Follow the conventions.

                Label charts, tables and graphs carefully.

                Document the report correctly.
 
16. Oral Report
        Understanding oral reports
                Know your stuff.

                Organize your presentation.

                Adapt your material to the time available.

                Practice your presentation.
          Model: Terri Sagatsume
        Getting the details right

                Use your voice.

                Use your body.

                Use humor.

                Use appropriate props.
 
III. Ideas
 
17. Brainstorming
        Find routines that support thinking.

        Build lists.
        Map your ideas.

        Try freewriting.

        Use memory prompts.

        Google your ideas.
    Visual Tutorial: How to Browse for Ideas
 
18. Brainstorming with others

        Choose a leader.

        Begin with a goal and set an agenda.

        Set time limits.

        Encourage everyone to participate.

        Avoid premature criticism.

        Test all ideas.

        Keep good records.

        Agree on an end product.
 
19. Smart Reading

        Read to deepen what you already know.

        Read above your level of knowledge.

        Don’t get in a rut.

        Be curious.

        Read important texts very closely.

        Read to expose logical fallacies.

                Look for appeals to false authority.

                Look for dogmatism.

                Look for ad hominem attacks.

                Look for scare tactics.

                Look for either/or choices.

                Look for sentimental appeals.

                Look for bandwagon appeals.

                Look for hasty generalizations.

                Look for faulty causality.

                Look for equivocations and evasions.

                Look for straw men.

                Look for slippery slope arguments.

                Look for faulty analogies.
 
20. Experts

        Talk with your instructor.

        Take your ideas to the Writing Center.
    Visual Tutorial: How to Use the Writing Center 

        Find local experts.

        Check with librarians.

        Chat with peers.
 
21. Writer’s Block

        Break the project into parts.

        Set manageable goals.

        Create a calendar.

        Limit distractions.

        Do the parts you like first.

        Write a zero draft.

        Reward yourself.
 
IV. Shaping and Drafting
 
22. Thesis

        Write a complete sentence.

        Make a significant claim or assertion.

        Write a declarative sentence, not a question.

        Expect your thesis to mature.

        Introduce your thesis early in a project.

        Or state a thesis late in a project.

        Write a thesis to fit your audience and purpose.
 
23. Organization

        Sketch out a plan or sequence.

        Provide clear steps or signals.

        Divide items in a sequence consistently.

        Deliver on your promises.
 
24. Outlines

        Begin with scratch outlines.

        List key ideas.

        Look for relationships.

        Subordinate ideas.
        Decide on a sequence.

        Move up to an informal/topic outline.

        Prepare a formal outline.
 
25. Paragraphs

        Make sure paragraphs lead somewhere.

        Develop ideas adequately.

        Organize paragraphs logically.

        Design paragraphs for readability.

        Use paragraphs to manage transitions.
 
26. Transitions

        Use appropriate transitional words and phrases.

        Use sentence structure to connect ideas.

        Pay attention to nouns and pronouns.
        Use synonyms.

        Use physical devices for transitions.

        Read a draft aloud to locate trouble spots.
 
27. Introductions

        Announce your project

        Preview your project

        Provide background information

        Catch the attention of readers

        Set a tone

        Follow formulas when they are required

        Write an introduction when it’s ready
 
28. Conclusions

        Summarize your points

        Confirm your thesis and suggest implications

        Lead up to a point

        Finish dramatically
 
29. Titles

        Use titles to focus documents.

        Create titles that are searchable.

        Avoid whimsical or suggestive titles in academic and professional work.

        Capitalize and punctuate title carefully.
 
V. Style
 
30. High, middle, and low style

        High Style

        Middle Style

        Low style
 
31. Inclusive and culturally sensitive style

        Pay attention to expressions that stereotype genders.

        Pay attention to expressions that stereotype races, ethnic groups,

          or religious groups.

        Treat all subjects with respect.

        Avoid sensational language.
 
32. Vigorous, Clear, Economical style

        Use strong, concrete subjects and objects.

        Avoid clumsy noun phrases.

        Avoid sentences with long wind-ups.
        Use action verbs when possible.

        Avoid strings of prepositional phrases.

        Don’t repeat key words close together.

        Avoid doublings.

        Turn clauses into more direct modifiers.

        Cut introductory expressions such as it is and there are when you can.

        Vary your sentence lengths and structures.

        Listen to what you have written.

        Cut a first draft by 25%—or more. 
 
VI. Revising and editing
 
33. Revising Your Own Work

        Revise to see the big picture.

                Does the project meet the assignment?

                Does the project reach its intended audience?

                Does the project do justice to its subject?

        Edit to make the paper flow.

                Does the organization work for the reader?
                Does the paper have smooth and frequent transitions?
                Is the paper readable?

        Edit to get the details right.

                Is the format correct right down to the details?

                Are the grammar and mechanics right?

                Is the spelling correct?
 
34. Peer Editing

        Peer edit the same way you revise your own work

        Be specific in identifying problems or opportunities.

        Offer suggestions for improvement.

        Praise what is genuinely good in the paper.

        Keep your comments tactful.

        Use proofreading symbols.

       
VII. Research and Sources
 
35. Beginning Your Research

        Know your assignment.

        Find a challenging topic.

        Appraise your research resources.

        Distinguish between primary and secondary sources.

        Seek professional help.

        Come up with a plan.

        Resolve to keep a record of every source you examine.

        Prepare a topic proposal.
 
36. Finding Sources

        Don’t be intimidated by research tools.

        Learn to navigate the library catalog.

        Locate research guides.

        Identify the best database for your subject.

        Identify the best reference tools for your needs.

        Use online sources intelligently.
 
37. Doing Field Research

        Interview people who know something about your subject.

        Make careful and verifiable observations.
 
38. Evaluating Sources

        Preview source materials for their key features and strategies.

        Check who published or produced the source.

        Check who wrote the work.

        Consider the market for a source.

        Establish the currency of a source.

        Check the sources and documentation.
 
39. Reviewing and Annotating Sources

        Read to identify and distinguish claims, assumptions, and evidence.

        Annotate a source to be sure you understand it.
 
40. Summarizing Sources

        Prepare a summary to provide a useful record of a source.

        Use a summary to recap what a writer has said.

        Use a summary to record your take on a source.

        Be sure your summary is accurate and complete.

        Use summaries to prepare an annotated bibliography.
 
41. Paraphrasing Sources

        Identify the claims and structure of the source.

        Track the source faithfully.

        Record key pieces of evidence.

        Be certain your notes are entirely in your own words.
        Avoid misleading or inaccurate paraphrasing.
 
42. Integrating Sources into Your Work

        Frame all borrowed material, whether quoted directly or paraphrased.

        Select an appropriate "verb of attribution" to frame borrowed material.

        Use ellipsis marks [ . . . ] to shorten a lengthy quotation.

        Use brackets [ ] to insert explanatory material into a quotation.

        Use ellipsis marks, brackets, and other devices to make quoted materials

          suit the grammar of your sentences.

        Use [sic] to signal an obvious error in quoted material.
 
43. Documenting Sources

        Understand the point of documentation.

        Understand what you accomplish through documentation.
 
44. MLA Documentation
    Visual Tutorial: How to Cite Material from a Book (MLA)
    Visual Tutorial: How to Cite Material from a Magazine (MLA)
    Visual Tutorial: How to Cite Material from a Database (MLA)
    Visual Tutorial: How to Cite Material from a Web site (MLA)
 
45. APA Documentation
    Visual Tutorial: How to Cite Material from a Database (APA)
 
VIII. Media and Design
 
46. Understanding Images
        Design an image to show a sequence.

        Design an image to display differences.

        Design an image to demonstrate a process.

        Design an image to present data hierarchically.

        Design an image to display three dimensions.

        Design an image to convey ideas metaphorically.
 
47. Using Images

        Have a good reason for using every image.

        Use digital images of an appropriate size.

        Use tools to improve an image.

        Crop a photo to get the image you want.

        Caption an image correctly.

        Respect copyrights.
    Visual Tutorial: How to Insert an Image in a Document
 
48. Presentation software

        Be certain you need presentation software.

        Use slides to introduce points, not cover them.

        Make slides consistent in design.

        Choose fonts, highlights, and colors strategically.

        Keep transitions between slides simple.

        Edit your slides ruthlessly.

        Use the help menus.
 
49. Charts, Tables and Graphs

        Use tables to present statistical data.

        Use graphs to show plot relationships in data.

        Use pie charts to display proportions.

        Use maps to depict varying types of information.

        Label all charts and graphs.

        50. Designing Print and Online Documents

        Keep page designs simple and uncluttered.

        Keep a design logical and consistent.

        Keep a design balanced.

        Coordinate your colors.

        Use templates sensibly.

        Format academic documents correctly. 
 
IX. Common Errors 
 
51. Capitalization

        Capitalize ethnic, racial, religious, and political groups.

        Capitalize modifiers formed from proper nouns.

        Capitalize all words in titles except prepositions, articles, or conjunctions.

        Take care with compass points and directions.

        Understand academic conventions.

        Don’t capitalize seasons.
 
52. Apostrophes

        Don’t forget the apostrophes in possessives.

        Don’t forget the apostrophes in contractions.

        Don’t use apostrophes with possessive pronouns.
 
53. Commas

        Use two commas, not one, to set off a word or phrase within a sentence.

        Put commas around non-restrictive (that is, non-essential) modifiers.

        Don’t put a comma between subject and verb or verb and object.

        Don’t separate compound subjects, predicates, or objects with commas.
 
54. Comma Splice, Run-ons, and Fragments

        Avoid comma splices in academic and professional writing.

        Avoid run-ons in academic and professional writing.

        Use deliberate fragments only in appropriate situations.

        Edit any accidental fragments.
 
55. Subject/Verb Agreement

        Be sure the verb agrees with its subject, not with intervening phrases or modifiers.

        Don’t be fooled by complicated subjects.

        Use a dictionary to confirm whether an indefinite pronoun is singular, plural or variable.

        Be consistent with collective nouns.
 
56. Irregular Verbs
 
57. Pronoun/Antecedent Agreement

        Check the number of indefinite pronouns.

        Treat collective nouns consistently
 
58. Pronoun References

        Clarify any confusing pronoun antecedent.

        Make sure a pronoun has a plausible antecedent.

        Don’t leave the antecedent of this or that deliberately vague.
 
59. Pronoun Case

        Use the objective case after prepositions.

        Use the subjective case for pronouns that are subjects, objective case for

          pronouns that are objects.

        Don’t be misled by an appositive. 
 
60. Modifiers

        Don’t allow a modifier to dangle.

        Place adverbs such as only, almost, especially, and even carefully.
 
61. Parallelism

        Keep headings and lists parallel.

        When possible, make compound items parallel.

        Keep items in series parallel.