Table of Contents

1 Introduction
2 The Nature of Marketing
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Lawrence Ruddell
3 What's with the Dimples on a Golf Ball? Patents in the Sports and Entertainment Industries
4 Who Is the King of the Road? Copyright in the Music Business
5 Mickey Mouse and Copyrights
6 Broadcasting and Licensing Rights
7 March Madness® and Trademarks
8 Trade Dress and Boutique Golf Clubs
Walter T. Champion and Tina Y. Burleson
9 Trade Secrets
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas
10 The Right of Publicity
11 Unjust Enrichment
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas
12 Unfair Competition
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas
13 Deceptive Trade Practices
14 Domain Names
15 Intellectual Property in Cyberspace
16 The Branding of Johnny Football
17 International Aspects
18 Advocacy and Litigation Strategy
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas
19 Ethical Considerations
20 Hip Hop and Intellectual Property
Notes
Selected Bibliography
Index
About the Authors