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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

The Undermining of Beliefs in the Autonomy and Rationality of Consumers
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Overview

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

Product Details

ISBN-13: 9780415773232
Publisher: Taylor & Francis
Publication date: 11/08/2007
Series: Routledge Interpretive Marketing Research , #6
Pages: 154
Product dimensions: 6.12(w) x 9.19(h) x (d)

About the Author

John O’Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York.

Nicholas O’Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.

Table of Contents

Part 1: The Renewed Interest in the Unconscious and Free Will - A Progress Report for Marketing 1. The Relegation of Free Choice and Free Will 2. The Dominance of the Adaptive Unconscious Part 2: Postmodernism: The Attack on all Aspects of Modernity and Rationality 3. The Claims made by Postmodernists 4. Central Philosophical Assertions of Postmodernism

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