Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.

• Think outside the box — learn how to tap into your creative energy and apply it to every area of the business milieu

• Take the reigns — make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights

• Brainstorm your worries away — find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply

• Turn crisis into progress — discover how creative thinking can turn problems into opportunities for innovative progress

• Get the word out — show your team how to trade in old ways of thinking to bring innovation to life

Open the book and find:

• The importance of refreshing your sales and marketing functions

• Advice on breaking down barriers to change

• How to identify your leadership style

• Ways to introduce creative practices to your daily routine

• Tips on writing a creative brief

• Innovative branding strategies and web promotions

• How to profit from the product life cycle

• Brainstorming ideas to get the creative juices flowing

Learn to:

• Harness creative thinking to boost productivity and revenue

• Give your company its competitive edge through fresh thinking

• Invent new products or services for a changing market

• Combine existing ideas or products into a new design