While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a filmthe public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a filmthe public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition
432Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition
432Paperback(3rd Edition)
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Product Details
ISBN-13: | 9780809331963 |
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Publisher: | Southern Illinois University Press |
Publication date: | 01/30/2013 |
Edition description: | 3rd Edition |
Pages: | 432 |
Product dimensions: | 6.10(w) x 9.10(h) x 1.00(d) |