Get on the same page as your customers—on Facebook

The power of Facebook is pretty awesome. Your customers are there, hanging out with each other, chatting about where they shop, what they're looking for, and what businesses they recommend. With the right Facebook presence, you can engage them through conversation, video, relevant messages, events, and other value-added content. And not only is Facebook the place to communicate with your customers, it's where they communicate with each other — and with you. Here's what every busy small-business person needs to maximize the business power of Facebook.

• Learn to design the ideal business Page
• Integrate Facebook with your blog and website
• Generate traffic with Check-in Deals and Sponsored Stories
• Increase attention with Events and custom apps
• Study the successful tactics of more than a dozen businesses

Use social media dashboards effectively

Create exciting video events

Learn from successful small businesses