Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business

Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business

Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business

Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business

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Overview

"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?"
--Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency

"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality."
--Dr. Jeffrey Magee, Publisher, Performance Magazine

To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to:
  • Create a Flexible Business Plan
  • Find Out What Your Customers Really Want
  • Capitalize on the Right Trends
  • Hire the Best People
  • Choose the Most Lucrative Partners
Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!

Product Details

ISBN-13: 9781440512919
Publisher: Adams Media
Publication date: 12/18/2009
Sold by: SIMON & SCHUSTER
Format: eBook
Pages: 272
File size: 612 KB

About the Author

An Adams Media author.

Table of Contents

Introduction ix

Chapter 1 Bulletproof Your Business Concept 1

Chapter 2 Develop a Smart-Start Business Plan 15

Chapter 3 New Ways to Attract Your Funding 25

Chapter 4 Build a Smart-Start Company Structure 55

Chapter 5 Create an Augmented Product Line 69

Chapter 6 Generate Smart-Start Marketing 87

Chapter 7 Accelerate Your Sales into High Gear 109

Chapter 8 New Ways to Manage People, Systems, and Support Systems 131

Chapter 9 Execute a Winning Growth Strategy 165

Chapter 10 Build on Other People's Success: Franchises, Partnerships, and Purchases 177

Chapter 11 10 Great Businesses You Can Start Right Now 195

Appendix A Real-World Start-Up Stories 211

Appendix B Sample Private Placement Memorandum 229

Appendix C Reference Guide for Srarf-Ups 235

Appendix D An Executive Summary Template 241

Index 245

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