10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work

10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work

by Barry H. Cohen
     
 

"...Barry Cohen's combination of experience, imagination, and just plain good sense offers a welcome reminder that, yes, the right ad can do the right job."-Ray Hoffman, Business Week magazine

Advertising is critical for getting exposure for a product or service. Yet, done incorrectly, advertising can miss the mark with the very customers you hope to

Overview

"...Barry Cohen's combination of experience, imagination, and just plain good sense offers a welcome reminder that, yes, the right ad can do the right job."-Ray Hoffman, Business Week magazine

Advertising is critical for getting exposure for a product or service. Yet, done incorrectly, advertising can miss the mark with the very customers you hope to attract. With even modest advertising campaigns costing thousands of dollars, you can't afford to make mistakes. 10 Way to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding costly blunders.

Coverage includes:

  • Finding the best agency or advertiser
  • Crafting successful promotions
  • Maximizing an ad budget
  • Avoiding costly mistakes-and legal pitfalls.
10 Ways to Screw Up an Ad Campaign shows you how to out-advertise the competition-even when you can't outspend them.

Author Biography: Barry H. Cohen is a twenty-six year veteran of the ad industry, having worked in New York radio and operating his own ad agency/production company. He currently serves as a principal of AdLab Media Communications, LLC, as well as serving on the boards of Team One Guerrilla Marketing, Allgood Entertainment, and the NJ Ad Club. He resides in New York, NY.

Product Details

ISBN-13:
9781598690828
Publisher:
Adams Media
Publication date:
09/28/2006
Pages:
272
Product dimensions:
5.40(w) x 8.40(h) x 0.30(d)

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