10 Ways to Write More Effective Ads: How To Make Advertising As Effective As Possible!
Dear Friend,
What is advertising? Advertising is salesmanship multiplied. And advertising copy, or copywriting, is salesmanship in print. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. “Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. “It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
Now it's your turn to take action. Remember that if you fail to take action today, things will not get better so make sure to get a copy of this book right away!
Click the "Buy Now" button at the top right of this page to Download Now!
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1113536431
What is advertising? Advertising is salesmanship multiplied. And advertising copy, or copywriting, is salesmanship in print. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. “Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. “It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
Now it's your turn to take action. Remember that if you fail to take action today, things will not get better so make sure to get a copy of this book right away!
Click the "Buy Now" button at the top right of this page to Download Now!
---------------------------------------------------
** Check Out More Great Titles From Mission-Surf **
---------------------------------------------------
New titles are being added daily, so be sure to check back often!
10 Ways to Write More Effective Ads: How To Make Advertising As Effective As Possible!
Dear Friend,
What is advertising? Advertising is salesmanship multiplied. And advertising copy, or copywriting, is salesmanship in print. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. “Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. “It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
Now it's your turn to take action. Remember that if you fail to take action today, things will not get better so make sure to get a copy of this book right away!
Click the "Buy Now" button at the top right of this page to Download Now!
---------------------------------------------------
** Check Out More Great Titles From Mission-Surf **
---------------------------------------------------
New titles are being added daily, so be sure to check back often!
What is advertising? Advertising is salesmanship multiplied. And advertising copy, or copywriting, is salesmanship in print. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. “Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. “It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
Now it's your turn to take action. Remember that if you fail to take action today, things will not get better so make sure to get a copy of this book right away!
Click the "Buy Now" button at the top right of this page to Download Now!
---------------------------------------------------
** Check Out More Great Titles From Mission-Surf **
---------------------------------------------------
New titles are being added daily, so be sure to check back often!
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10 Ways to Write More Effective Ads: How To Make Advertising As Effective As Possible!
10 Ways to Write More Effective Ads: How To Make Advertising As Effective As Possible!
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Product Details
| BN ID: | 2940013114142 |
|---|---|
| Publisher: | Mission-Surf |
| Publication date: | 08/18/2011 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 59 KB |
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