The 100 Absolutely Unbreakable Laws of Business Success

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Brian Tracy has traveled and worked in more than 30 countries, studying business, economics, philosophy, psychology, history, and entrepreneurship. The 100 Absolutely Unbreakable Laws of Business Success is based on those years of study and provides a wide-ranging view of the things that make some businesses — and lives — work, and others fail. The author provides a wealth of practical advice distilled into 100 easy-to-follow laws covering the major areas of work and business, such as leadership, money, economics, selling, negotiating, and time management. He includes numerous examples to show how each law functions in the real world and practical guidance on applying it to one's life and work.
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Editorial Reviews

The Business Journal
Brian Tracy is one of the country’s leading authorities on the development of human potential and personal effectiveness. Tracy will lead you to more time and success.
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Product Details

  • ISBN-13: 9781576751077
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 6/1/2000
  • Edition description: 1 ED
  • Pages: 319
  • Product dimensions: 6.47 (w) x 9.57 (h) x 1.21 (d)

Read an Excerpt

Renowned business speaker Brian Tracy presents a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small—and shows how anyone can put these laws into practice to achieve the success they dream of.
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Table of Contents

Preface xi
About the Author xv
Introduction--Success Is Predictable 1
Chapter 1 The Laws of Life 11
1. The Law of Cause and Effect 14
2. The Law of Belief 17
3. The Law of Expectations 19
4. The Law of Attraction 21
5. The Law of Correspondence 23
Chapter 2 The Laws of Success 27
6. The Law of Control 32
7. The Law of Accident 35
8. The Law of Responsibility 37
9. The Law of Direction 40
10. The Law of Compensation 47
11. The Law of Service 48
12. The Law of Applied Effort 52
13. The Law of Overcompensation 54
14. The Law of Preparation 57
15. The Law of Forced Efficiency 59
16. The Law of Decision 61
17. The Law of Creativity 64
18. The Law of Flexibility 67
19. The Law of Persistence 70
Chapter 3 The Laws of Business 73
20. The Law of Purpose 78
21. The Law of Organization 80
22. The Law of Customer Satisfaction 81
23. The Law of the Customer 85
24. The Law of Quality 89
25. The Law of Obsolescence 93
26. The Law of Innovation 96
27. The Law of Critical Success Factors 97
28. The Law of the Market 101
29. The Law of Specialization 104
30. The Law of Differentiation 106
31. The Law of Segmentation 108
32. The Law of Concentration 110
33. The Law of Excellence 113
Chapter 4 The Laws of Leadership 117
34. The Law of Integrity 121
35. The Law of Courage 123
36. The Law of Realism 126
37. The Law of Power 129
38. The Law of Ambition 133
39. The Law of Optimism 135
40. The Law of Empathy 138
41. The Law of Resilience 140
42. The Law of Independence 141
43. The Law of Emotional Maturity 143
44. The Law of Superb Execution 144
45. The Law of Foresight 146
Chapter 5 The Laws of Money 149
46. The Law of Abundance 155
47. The Law of Exchange 157
48. The Law of Capital 160
49. The Law of Time Perspective 163
50. The Law of Saving 166
51. The Law of Conservation 169
52. Parkinson's Law 170
53. The Law of Three 172
54. The Law of Investing 175
55. The Law of Compound Interest 178
56. The Law of Accumulation 180
57. The Law of Magnetism 182
58. The Law of Accelerating Acceleration 185
Chapter 6 The Laws of Selling 189
59. The Law of Sales 193
60. The Law of Determination 197
61. The Law of Need 199
62. The Law of Problems 202
63. The Law of Persuasion 204
64. The Law of Security 206
65. The Law of Risk 208
66. The Law of Trust 210
67. The Law of Relationships 213
68. The Law of Friendship 216
69. The Law of Positioning 217
70. The Law of Perspective 219
71. The Law of Advance Planning 221
72. The Law of Perverse Motivation 224
Chapter 7 The Laws of Negotiating 227
73. The Universal Law of Negotiating 232
74. The Law of Futurity 234
75. The Law of Win-Win or No Deal 235
76. The Law of Unlimited Possibilities 238
77. The Law of Four 240
78. The Law of Timing 242
79. The Law of Terms 245
80. The Law of Anticipation 248
81. The Law of Authority 250
82. The Law of Reversal 251
83. The Law of Greater Power 253
84. The Law of Desire 258
85. The Law of Reciprocity 259
86. The Walk Away Law 262
87. The Law of Finality 264
Chapter 8 The Laws of Time Management 267
88. The Law of Clarity 271
89. The Law of Priorities 273
90. The Law of Posteriorities 274
91. The Law of the Most Valuable Asset 275
92. The Law of Planning 277
93. The Law of Rewards 279
94. The Law of Sequentiality 280
95. The Law of Leverage 282
96. The Law of Timeliness 283
97. The Law of Practice 285
98. The Law of Time Pressure 286
99. The Law of Single Handling 288
100. The Law of Competence 290
Conclusion--Start Now! 293
Learning Resources of Brian Tracy International 297
Recommended Reading 307
Index 309
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Customer Reviews

Average Rating 4.5
( 7 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted July 9, 2002

    A lot of the basics all in one place

    This book has many good ideas from multiple sources all combined into one. Yes, he does 'borrow' many of his ideas from other books, such as Win-win or No deal from Steven R. Covey's book. But there are some good ideas and some concrete suggestions for doing something constructive.f

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  • Anonymous

    Posted October 30, 2001

    Many great ideas on how to do business

    great book, many exellent points, makes you want to take notes on each chapter. A must read!!

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  • Anonymous

    Posted August 14, 2000

    100+ Business Classics in One Book

    This is a great book for someone who doesn't have time or want to read a lot about how to have more business success. It will probably be most appealing to people in their 20s who are trying to make some sense out of how to get ahead, but don't have much education or experience on the subject. Tracy has taken one or more ideas (usually without attribution) from almost every good business book in the last 20 years, and turned them into a list of 100 ideas. Now a 100 ideas sounds like a lot. You should know that Tracy often breaks them into subsets, so the total is really somewhere between 300 and 400 ideas. You'll really feel loaded down before he's done sharing with you. They are all about positive thinking, exchanging value for value, and being persistent. Ben Franklin would approve of the emphasis on improvement. For example, the first set of laws are about Life -- and they read pretty much like a modern version of Think and Grow Rich. Two things bothered me about the book. One was the lack of attribution (except for a list of books at the end). For example, Tracy says that the purpose of a business is to create a customer -- perhaps Peter Drucker's single most famous quote, but you look in vain for quotation marks or a reference to Drucker. The book that Drucker said it in (Management) is not cited in the bibliography. The second thing that bothers me is that in some places Tracy is a little behind the curve. In the Dell-like Internet world, products and service can be customized for each person and that will be the wave of the future. Tracy still talks about segmenting customers rather than individualizing for each customer. So you might ask, why should I read this book? Frankly, it's because you probably won't read all of those books in his bibliography. This way, you'll at least get Tracy's take on what all of this means.

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