100 Great Businesses and the Minds Behind Them


Inside the success of 100 Business Geniuses

Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.

100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies ...

See more details below
This Audiobook (CD) is Not Available through BN.com
Sending request ...


Inside the success of 100 Business Geniuses

Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.

100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds:

o A mother's inspiration that launched Baby Einstein o Aveda's journey from hippie to hip o How Guinness overcame a centuries-old problem to conquer new markets o TiVo's long fight to explain the genius of their product o How Oprah went from person to empire o And many more

An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.

Read More Show Less

Editorial Reviews

Library Journal
What are the secrets behind the phenomenal success of companies like eBay, Google, and Home Depot and such products as the Barbie doll and Hallmark cards? And what about world-renowned businesspeople like Oprah Winfrey and Richard Branson? Ross and Holland, a senior writer and a senior editor, respectively, for two prominent Australian magazines, profile these companies, people, and their products and write about why and how they have achieved their tremendous popularity and major financial success. According to the authors, what the companies profiled have in common is "a talent for innovation which can take many forms, inventing a whole new product, taking somebody else's idea and making it work better, or simply taking over the market simply by selling products cheaper than anybody else." Companies, individuals, and products profiled are arranged within categories, e.g., "The Crowd-Pleasers," which focuses on products such as Pixar, Baby Einstein, Barbie, and Hallmark cards; and "Born To Sell," where Ray Kroc, Michael Dell, Mary Kay Ash, and other hugely successful entrepreneurs are portrayed. Each profile describes the history of the relevant company and presents portraits of its founders and/or CEOs, along with a bibliography for further reading. This book provides an excellent starting point for those researching individual companies and is highly recommended to academic and public libraries.-Lucy Heckman, St. John's Univ. Lib., Jamaica, NY Copyright 2006 Reed Business Information.
Library Journal

Journalist Ross and Holland, senior editor of The Age newspaper in Australia, provide an inspirational examination of a highly diverse collection of business leaders and how they made their enterprises successful. Included among the stories are well-known firms such as Nike, the various Virgin brands, and eBay, as well as many other lesser-known companies begun by risk-loving entrepreneurs, including John Symond (Aussie Home Loans), the creator of Liquid Paper Bette Nesmith Graham, Manolo Blahnik (high-end footwear), and James Dyson (Dyson vacuum cleaners). The authors succinctly present the hard work, creativity, luck, and determination that helped shape these success stories, such as the 5,127 prototypes Dyson had to go through before he hit on his currently successful design, as well as other aspects of these global companies. The result is a rousing analysis of the principles of successful businesses, as represented by these firms, that include learning how to finance and build a product, when and how to market, and how to persist through difficult times. Richard Aspel's lively, distinctly Australian narration nicely keeps this fascinating information flowing, making for a sure bet for fans of Donny Deutsch's CNBC television program, The Big Idea. Highly recommended for university libraries supporting a business curriculum and larger public libraries.
—Dale Farris

Read More Show Less

Product Details

  • ISBN-13: 9781740936934
  • Publisher: Bolinda Publishing
  • Publication date: 2/28/2009
  • Format: CD
  • Product dimensions: 6.90 (w) x 6.10 (h) x 1.30 (d)

Meet the Author

Emily Ross and Angus Holland's 100 Great Businesses and the Minds Behind Them was devised in Melbourne, Australia, where they both live and work.
Emily Ross is a senior writer with the country's leading national business magazine, BRW. She specializes in leadership, innovation, and entreprenuership. Angus Holland is a senior editor with The Age newspaper.
Between then they have lived in Abu Dhabi, Honk Kong, Kuwait, London, Lantau Island, Milan, Paris, Mauritius, Qatar, Singapore, and Tokyo. They live in Melbourne with their two children.

Read More Show Less

Table of Contents

A Note on the Text

1. The Crowd-Pleasers
Julie Aigner-Clark and Bill Clark
Baby Einstein
Hallmark Cards

2.Thanks for the Idea
Red Bull
Sony Walkman

3.The Long and Winding Road
Liquid Paper
The Kellogg Company
3M and the Post-It Note

4.Do What You Love
Weight Watchers
Kate Spade and Andy Spade
Wolfgang Puck

5. Thanks for Nothing: The Founders Who Missed out on the Billions
Chanel No. 5
The Coca-Cola Company
Clarence Birdseye

6. Extreme Makeovers

7. The Revolutionaries
JD Power
Mark Burnett
Howard Schulz, Starbucks

8. It Didn't Happen Overnight, BUT It Did Happen
Columbia Sportswear

9.That's What I Wanted, I Just Didn't Know It
Cirque du Soleil
Liz Lange Maternity

10. Survival of the Fittest
Mars Inc.
XM Satellite Radio

11. Born to Sell
Ray Croc, McDonald's
Arthur Blank and Bernie Marcus, The Home Depot
Mary Kay Ash, Mary Kay Cosmetics
Simon Fuller

12. Me, Myself and I
Oprah Winfrey
Sean Combs
Richard Branson
Danni Ashe

13.I Want to Be Alone: the Greta Garbos of Business

14. Ah, That's How You Do It eBay
Limited Brands
Warren Buffett
Berkshire Hathaway

15. Image Is Everything
Tiffany & Co.

16. The Business Daredevils

17. The Lennon & McCartney Duos
Apple id Software

18. Funky, Inc
Juicy Couture
Jamie Oliver
MAC Cosmetics (Makeup Artists Cosmestics)

19. From Hippy to Hip
Ben & Jerry's

20. Beware of Cheap Imitations
Four Seasons Hotels
Manolo Blahnik

21. No Experience Necessary
Mrs Fields Cookies
Diners Club

22. And Now for Something Completely Different
Dippin' Dots
Build-A-Bear Workshop
Disposable Diapers
Super Soaker

About the Authors

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)